D&B Connect vs. Hitwise (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Connect
Score 7.2 out of 10
N/A
D&B Connect is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&B connect, users can collaborate on data management tasks, visualize, monitor, and benchmark data, as well as assess overall data health. Integrations with Master Data Management Platforms, Customer Data Platforms, and CRMs enable automated data updates and anomaly detection through the identity resolution engine. MAP integrations allow for the…N/A
Hitwise (discontinued)
Score 8.0 out of 10
N/A
Hitwise was a competitor comparison intelligence and audience intelligence platform from Connexity in Santa Monica (who acquired Hitwise and its technology in 2015 from Experian), which allowed users to discover characteristics unique to their audience vis-a-vis the customers of a competitor to to fine tune and improve future marketing efforts and outreach to new customers. Hitwise was discontinued in 2020.N/A
Pricing
D&B ConnectHitwise (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B ConnectHitwise (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is offered on a customized basis. Buyers should contact D&B for specific quotes.
More Pricing Information
Community Pulse
D&B ConnectHitwise (discontinued)
Top Pros
Top Cons
Features
D&B ConnectHitwise (discontinued)
Data Collection
Comparison of Data Collection features of Product A and Product B
D&B Connect
6.8
11 Ratings
16% below category average
Hitwise (discontinued)
-
Ratings
Collection of first-party data7.411 Ratings00 Ratings
Collection of third-party data6.48 Ratings00 Ratings
Access to Third-party Data Providers6.67 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
D&B Connect
7.6
9 Ratings
7% below category average
Hitwise (discontinued)
-
Ratings
Audience taxonomy7.68 Ratings00 Ratings
Tag Management7.29 Ratings00 Ratings
Data Analysis Dashboard7.89 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
D&B Connect
7.7
8 Ratings
3% below category average
Hitwise (discontinued)
-
Ratings
Data Transfer7.88 Ratings00 Ratings
DSP integration7.67 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
D&B Connect
7.6
7 Ratings
4% below category average
Hitwise (discontinued)
-
Ratings
Campaign Analytics7.87 Ratings00 Ratings
Audience Analytics7.47 Ratings00 Ratings
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D&B ConnectHitwise (discontinued)
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Score 8.5 out of 10
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Score 8.3 out of 10
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User Ratings
D&B ConnectHitwise (discontinued)
Likelihood to Recommend
7.4
(12 ratings)
7.0
(1 ratings)
User Testimonials
D&B ConnectHitwise (discontinued)
Likelihood to Recommend
Dun & Bradstreet
It is best suited when you don't want to just spray and pray kind of a scenario, this helps in targeting just the right people for making a sale. You can search people based on industry, function, level of seniority, geography, designation, etc. Mostly there are no scenarios where it is not appropriate in particular, if you don't want buyer intent data then in that case it is expensive and you can look for other options.
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Discontinued Products
Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.
Read full review
Pros
Dun & Bradstreet
  • Searching people who have the intent to buy your services or products.
  • It has as very good filter that helps pinpoint your targeted audience.
  • It has a large pool of contacts within the company, so helps to reach out to the right person via several connections.
  • The data available is fresh and current.
Read full review
Discontinued Products
  • Up/down stream traffic
  • Search term identification
  • Geographic location
  • Specific site data for small scale websites
Read full review
Cons
Dun & Bradstreet
  • in my opinion having to split usage between United States and International does not make sense on why this needs to be done....recommend eliminating this
  • need for improvement on error resolution....when an error is found the D&B resolution team is EXTREMELY difficult to work with...very clunky and automated when there is a need for personnal interaction
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Discontinued Products
  • Sometimes the insights seem a little bit basic
  • Reporting function is hard to deal with sometimes
  • Access to sales/purchase data
Read full review
Alternatives Considered
Dun & Bradstreet
D&B Connect allows for a huge array of data values to choose from. Tamr is limited in that it only assists in identifying duplicate data records and highlighting the most accurate record from among the duplicates based on customizable filters.
Read full review
Discontinued Products
Selected Hitwise because it is much better for insights on small-scale websites
Read full review
Return on Investment
Dun & Bradstreet
  • ROI can be achieved anywhere between 6 to 12 months depending upon your business.
  • The product is expensive but the data provided is good to an extent and a big sale can help achieve your ROI.
  • The data accuracy sometimes can be bad leading to bad domain reputation.
Read full review
Discontinued Products
  • Media planning
  • SEO
Read full review
ScreenShots