Was Good earlier but other tools are much better, Expensive, ROI may not be met.
Overall Satisfaction with D&B Connect
We Used D&B mainly for sales intelligence, we used this tool to find people who had the intention of taking services similar to what we offer. We used the tool to search people mainly in the US and India. The main problem is the reach the right people at the right time, D&B helps in identifying them, this narrows down the number of people we need to approach to make our pitch. I guess they use cookies to identify the people from companies who search the net for particular services and thus letting us know the intent to buy.
Pros
- Searching people who have the intent to buy your services or products.
- It has as very good filter that helps pinpoint your targeted audience.
- It has a large pool of contacts within the company, so helps to reach out to the right person via several connections.
- The data available is fresh and current.
Cons
- Further breakdown of industries can be done.
- Executives who are decision makes can be indicated in a better way.
- Too expensive.
- ROI can be achieved anywhere between 6 to 12 months depending upon your business.
- The product is expensive but the data provided is good to an extent and a big sale can help achieve your ROI.
- The data accuracy sometimes can be bad leading to bad domain reputation.
We create reports that give us information about buyer intent across geographies. At least I used it for that purpose only, I did not use any other reports feature. It gives reports if there are any updates in the database and talks about new people who meet your search criteria. The data given is good though and a consistent marketing effort can reap benefits.
Do you think D&B Connect delivers good value for the price?
Not sure
Are you happy with D&B Connect's feature set?
Yes
Did D&B Connect live up to sales and marketing promises?
No
Did implementation of D&B Connect go as expected?
No
Would you buy D&B Connect again?
No
Comments
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