Dalet Flex vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dalet Flex
Score 8.0 out of 10
N/A
The Dalet Flex (formerly Ooyala Flex Media Platform) aims to connect and power the entire content supply chain, from the initial pre-production through to distribution. It provides sophisticated workflow management, shared metadata infrastructure, and APIs to connect and orchestrate the entire media supply chain. It enables broadcasters, operators, and media companies to import, manage, deliver, and monetize their content. According to the vendor, Dalet Flex has become the media factory…N/A
Optimizely Content Marketing Platform
Score 8.6 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Pricing
Dalet FlexOptimizely Content Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Dalet FlexOptimizely Content Marketing Platform
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
Dalet FlexOptimizely Content Marketing Platform
Content Creation
Comparison of Content Creation features of Product A and Product B
Dalet Flex
-
Ratings
Optimizely Content Marketing Platform
8.4
20 Ratings
4% above category average
Ideation00 Ratings7.815 Ratings
Approval workflows00 Ratings8.917 Ratings
Content collaboration00 Ratings9.517 Ratings
Content calendar00 Ratings7.816 Ratings
Network for content licensing/production00 Ratings8.011 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Dalet Flex
-
Ratings
Optimizely Content Marketing Platform
7.9
20 Ratings
3% below category average
Content hub00 Ratings9.013 Ratings
Forms / Gated content00 Ratings3.01 Ratings
Embedded CTAs00 Ratings8.911 Ratings
Content distribution00 Ratings8.815 Ratings
Content promotion00 Ratings8.610 Ratings
Content automation00 Ratings8.914 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Dalet Flex
-
Ratings
Optimizely Content Marketing Platform
8.0
17 Ratings
3% above category average
Audience profiling and targeting00 Ratings8.23 Ratings
Closed-loop tracking and reporting00 Ratings7.211 Ratings
Content performance analytics00 Ratings7.115 Ratings
Campaign optimization dashboard00 Ratings8.712 Ratings
Competitive analytics00 Ratings8.77 Ratings
Best Alternatives
Dalet FlexOptimizely Content Marketing Platform
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Score 7.9 out of 10
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Medium-sized Companies
MediaValet
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Score 9.8 out of 10
Vyond
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Score 8.8 out of 10
Enterprises
MediaValet
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Score 9.8 out of 10
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Score 8.8 out of 10
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User Ratings
Dalet FlexOptimizely Content Marketing Platform
Likelihood to Recommend
8.0
(2 ratings)
8.6
(22 ratings)
Usability
-
(0 ratings)
8.3
(17 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Dalet FlexOptimizely Content Marketing Platform
Likelihood to Recommend
Dalet
Ooyala provides the opportunity to scale and manage multiple services and platforms in the organization with its integration services with internal tools like Slack and multiple other applications. Also, it helps you understand the views, reach, and engagement with the videos that help you define your next campaign strategy. In my experience, Ooyala could be less appropriate for managing URLs and unreliability may make you upload videos more than once.
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Optimizely
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
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Pros
Dalet
  • It's intuitive and easy to use.
  • Ooyala Now is the only product I have seen to date that shows me real-time usage.
  • I like the people.
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Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Cons
Dalet
  • Ooyala's integration with the ad serving platform is not as good in terms of user interface and user experience.
  • The user interface could be improved (making it more like YouTube and Vimeo).
  • The feature that provides scheduling could be improved to be seamless for publishing to Instagram.
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Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
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Usability
Dalet
No answers on this topic
Optimizely
Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
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Support Rating
Dalet
No answers on this topic
Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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Alternatives Considered
Dalet
We have used all the rival products. Ooyala has been our favourite for years, but feel like they have stalled in new product development.
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Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
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Return on Investment
Dalet
  • Ooyala certainly helped improve ROI.
  • It also provides a strong capability for integration with other marketing automation tools for improved digital marketing ROI.
  • Reduction in cost of operations can be easily achieved with integrations with multiple software applications.
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Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
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ScreenShots

Dalet Flex Screenshots

Screenshot of FlexMAM metadata detailsScreenshot of FlexMAM Search tools

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual and Flexible calendars: Optimizely's Content Marketing Platform provides unprecedented visibility into marketing activities - from content to events to campaigns - with maximum flexibility to support changing timelines.