Dalet Flex vs. Oracle Siebel Enterprise Marketing Suite (discontinued)

Ooyala provides the opportunity to scale and manage multiple services and platforms in the organization with its integration services with internal tools like Slack and multiple other applications. Also, it helps you understand the views, reach, and engagement with the videos that help you define your next campaign strategy. In my experience, Ooyala could be less appropriate for managing URLs and unreliability may make you upload videos more than once.

Incentivized

If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.

Incentivized

• It's intuitive and easy to use.
• Ooyala Now is the only product I have seen to date that shows me real-time usage.
• I like the people.

Incentivized

• Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
• Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
• Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.

Incentivized

• Ooyala's integration with the ad serving platform is not as good in terms of user interface and user experience.
• The user interface could be improved (making it more like YouTube and Vimeo).
• The feature that provides scheduling could be improved to be seamless for publishing to Instagram.

Incentivized

• Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
• It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
• Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.

Incentivized

A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team

Incentivized

We have used all the rival products. Ooyala has been our favourite for years, but feel like they have stalled in new product development.

Incentivized

Salesforce is easier to use and more open source and available for external integrations.

Incentivized

• Ooyala certainly helped improve ROI.
• It also provides a strong capability for integration with other marketing automation tools for improved digital marketing ROI.
• Reduction in cost of operations can be easily achieved with integrations with multiple software applications.

Incentivized

• It has increased the business tactics as we have added more clients who wish to use this technology.

Incentivized