DashThis is a digital marketing reporting tool with no complicated "extra" stuff. DashThis integrates with over 30+ data sources, and also has a CSV File Manager that helps users add any other data they might want to include in dashboards. According to the vendor, customer support is a top priority. DashThis provides a dedicated member of their team that makes sure users are up and running in no time, and is always available to answer questions whenever needed. Prices are…
$38
per month
Roku OneView
Score 8.0 out of 10
N/A
The OneView Ad Platform (formerly Dataxu, acquired by Roku October 2019) is a solution for marketers and content owners to, according to the vendor, reach more cord cutters and measure performance using the largest TV identity dataset, where advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place.
I prefer DashThis to Google Data Studio because it's so much more well rounded. While Google is much more customizable with it's blank slate, I actually prefer the drag and drop features of DashThis for our smaller clients who don't necessarily need that level of customization. …
DashThis definitely not as advanced/customizable as platforms such as Tableau. Visualizations are much more limited and you can't explore your dataset or slice and dice it as you are going along. One big advantage of DashThis is that it is super simple to use and requires …
Either the reporting was too complex or too basic. I didn't want to spend months and months learning how to integrate new dashboards with all different platforms. Additionally, the other dashboard companies don't allow for enterprise reporting. I have some clients with 50 …
Google Data Studio display reports that look nice, but the learning curve on getting everything set up is steeper. I had a hard time figuring out where to get started, whereas with DashThis it was super easy. I haven't used Klipfolio but I've seen the reports it outputs. …
Dataxu ClearSight has great features to make your campaigns specific and hit desired objectives. For my experience, it has been great for allowing us to streamline our process for getting PPC up, running, and monitoring.
We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move …
It's great if you have to provide reports (either internally or for clients) on a regular basis. It takes a little time to set up your structure (surely comparable to the time you'd spend in another tool and definitely faster than doing it manually), but then it saves so much time on an ongoing basis. It's also really important when you want your reports to look good -- which is pretty much all the time! No more Word documents here and Excel spreadsheet there with mismatched formatting all over the place. Now you can have one streamlined look, which allows you to view the data more easily and not get tripped up on the report itself. Honestly, I think it's appropriate in pretty much any situation! I guess maybe if you were just pulling one report one time, then it might not be worth the time it takes to set up, but even then it depends -- you still have the benefit of one clear, streamlined look for all your data. And it's less error-prone.
For Mobile campaigns, DataXu is great. Display campaigns and their set-up still need a few kinks worked out. It's not the most user-friendly platform out there.
Simple drag and drop interface. No complex programming or integrations needed.
Custom options for advanced users. The baseline graphs and charts are very helpful, but depending on what point you're trying to get across it's easy to create your own for maximum understanding
Easily accessible. Save time, trees, and money. Every month we simple forward a dashboard link to our clients. No complex reports necessary.
Currently it's missing Amazon Ads integrations, which I have submitted a request for.
There should be options to transfer dashboards to other accounts, as needed. For example, when a client engagement ends, being able to transfer the dashboard to the client account would be cool. I'm sure the capability exists.
Offline-reporting capabilities or sending PDFs through email of the dashboard may be very valuable to people reviewing data that don't currently have internet access.
Although the dashboard is very informative, it is a bit hard to read. I believe the information could be better organized. I think it would be great if you could single out a campaign on the dashboard so that just the campaign in question was viewable, separate from all of the other campaigns.
Many of our campaigns are built to run on a monthly basis and are therefore billed this way. In the DataXu platform, this can make setting up campaigns a bit difficult. It would be nice to have a feature that makes it easier to adjust budgets and flights on a monthly basis rather than creating new flights every month. Also, an easier to way to set up the budgets every month would be helpful as well.
Although the Reports tab is very helpful, I believe the Audience and Intelligence tabs could be made more user-friendly. They are a bit hard to navigate and the graphs created in the Intelligence tab that show demographics and audience behavior are difficult to read and understand.
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
Either the reporting was too complex or too basic. I didn't want to spend months and months learning how to integrate new dashboards with all different platforms. Additionally, the other dashboard companies don't allow for enterprise reporting. I have some clients with 50 Google Ads accounts, and you cannot pull all that data into 1 dashboard.
Dataxu ClearSight has great features to make your campaigns specific and hit desired objectives. For my experience, it has been great for allowing us to streamline our process for getting PPC up, running, and monitoring.