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Databricks Data Intelligence Platform vs. mParticle

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Databricks Data Intelligence Platform

    Score9 out of 10
    N/ADatabricks offers the Databricks Lakehouse Platform (formerly the Unified Analytics Platform), a data science platform and Apache Spark cluster manager. The Databricks Unified Data Service provides a platform for data pipelines, data lakes, and data platforms.

    $0.07

    Per DBU

    mParticle

    Score8.7 out of 10
    N/AThe mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A
    Pricing
    Databricks Data Intelligence PlatformmParticle
    Editions & Modules
    Standard
    $0.07
    Per DBU
    Premium
    $0.10
    Per DBU
    Enterprise
    $0.13
    Per DBU
    No answers on this topic
    Offerings
    Pricing Offerings
    Databricks Data Intelligence PlatformmParticle
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Databricks Data Intelligence PlatformmParticle
    Considered Both Products
    Databricks
    No answer on this topic
    mParticle by Rokt
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    16 Answers
    70%
    Would buy again
    7 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    16 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    15 Answers
    80%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    80%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    12 Answers
    71%
    Implementation went as expected
    5 Answers
    Best Alternatives
    Databricks Data Intelligence PlatformmParticle
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    Medium-sized Companies
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    Score8.6 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    SAP Business Data Cloud
    Score8.6 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Databricks Data Intelligence PlatformmParticle
    Likelihood to Recommend
    9.4
    (21 ratings)
    6.8
    (10 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.5
    (1 ratings)
    Usability
    9.7
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    8.7
    (2 ratings)
    8.0
    (10 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Databricks Data Intelligence PlatformmParticle
    Likelihood to Recommend
    Databricks
    Medium to Large data throughput shops will benefit the most from Databricks Spark processing. Smaller use cases may find the barrier to entry a bit too high for casual use cases. Some of the overhead to kicking off a Spark compute job can actually lead to your workloads taking longer, but past a certain point the performance returns cannot be beat.
    Incentivized
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    mParticle by Rokt
    If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
    Incentivized
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    Pros
    Databricks
    • Process raw data in One Lake (S3) env to relational tables and views
    • Share notebooks with our business analysts so that they can use the queries and generate value out of the data
    • Try out PySpark and Spark SQL queries on raw data before using them in our Spark jobs
    • Modern day ETL operations made easy using Databricks. Provide access mechanism for different set of customers
    Incentivized
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    mParticle by Rokt
    • Collect customer data from multiple sources.
    • Integrated with wide breadth of vendors and verticals.
    • Helps track unregistered user data into registered user data.
    Incentivized
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    Cons
    Databricks
    • Sometimes, when multiple jobs depend on each other in different environments, it is not always easy to see the full workflow in one place.
    • It is sometimes difficult to determine which job or cluster contributes more to the overall cost.
    • For beginners, cluster configuration may be a little difficult. So more recommendation in the platform can help.
    Incentivized
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    mParticle by Rokt
    • Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
    • Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
    • Audiences...definitely not as robust as Amplitude
    Incentivized
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    Likelihood to Renew
    Databricks
    No answers on this topic
    mParticle by Rokt
    It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
    Incentivized
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    Usability
    Databricks
    Because it is an amazing platform for designing experiments and delivering a deep dive analysis that requires execution of highly complex queries, as well as it allows to share the information and insights across the company with their shared workspaces, while keeping it secured.

    in terms of graph generation and interaction it could improve their UI and UX
    Incentivized
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    mParticle by Rokt
    No answers on this topic
    Support Rating
    Databricks
    One of the best customer and technology support that I have ever experienced in my career. You pay for what you get and you get the Rolls Royce. It reminds me of the customer support of SAS in the 2000s when the tools were reaching some limits and their engineer wanted to know more about what we were doing, long before "data science" was even a name. Databricks truly embraces the partnership with their customer and help them on any given challenge.
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    mParticle by Rokt
    Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
    Incentivized
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    Alternatives Considered
    Databricks
    The most important differentiating factor for Databricks Lakehouse Platform from these other platforms is support for ACID transactions and the time travel feature. Also, native integration with managed MLflow is a plus. EMR, Cloudera, and Hortonworks are not as optimized when it comes to Spark Job Execution. Other platforms need to be self-managed, which is another huge hassle.
    Incentivized
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    mParticle by Rokt
    mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
    Incentivized
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    Return on Investment
    Databricks
    • The ability to spin up a BIG Data platform with little infrastructure overhead allows us to focus on business value not admin
    • DB has the ability to terminate/time out instances which helps manage cost.
    • The ability to quickly access typical hard to build data scenarios easily is a strength.
    Incentivized
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    mParticle by Rokt
    • Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
    • Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
    Incentivized
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    ScreenShots