Oracle DaaS vs. Nielsen Marketing Cloud
Oracle DaaS vs. Nielsen Marketing Cloud
Product | Rating | Most Used By | Product Summary | Starting Price |
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Oracle DaaS | N/A | Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data. | N/A | |
Nielsen Marketing Cloud | N/A | Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
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Oracle DaaS | Nielsen Marketing Cloud | |
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Top Cons |
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Data Collection |
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Data Classification |
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Ad Network Integration |
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DMP Analytics |
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Oracle DaaS | Nielsen Marketing Cloud | |
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Small Businesses | Lead411 Score 9.1 out of 10 | MediaMath Score 7.4 out of 10 |
Medium-sized Companies | Lead411 Score 9.1 out of 10 | Oracle Marketing Score 8.1 out of 10 |
Enterprises | Talkwalker Score 8.6 out of 10 | Oracle Marketing Score 8.1 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Oracle DaaS | Nielsen Marketing Cloud | |
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Likelihood to Recommend | 6.0 (2 ratings) | 8.0 (7 ratings) |
Likelihood to Renew | - (0 ratings) | 9.0 (1 ratings) |
Usability | - (0 ratings) | 8.0 (1 ratings) |
Support Rating | - (0 ratings) | 5.0 (1 ratings) |
Oracle DaaS | Nielsen Marketing Cloud | |
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Likelihood to Recommend | Oracle | Nielsen |
Pros | Oracle | Nielsen |
Cons | Oracle | Nielsen |
Likelihood to Renew | Oracle No answers on this topic | Nielsen |
Usability | Oracle No answers on this topic | Nielsen |
Support Rating | Oracle No answers on this topic | Nielsen |
Alternatives Considered | Oracle | Nielsen |
Return on Investment | Oracle | Nielsen |
ScreenShots |