What users are saying about
14 Ratings
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Score 7.3 out of 100
2 Ratings
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Score 6 out of 100

Likelihood to Recommend

Oracle DaaS

Best scenario is digital advertising campaigns where there is a specific data need like purchase based targeting or account based marketing and there is room to generate new consumers. Worst scenario when you have a very specific set of consumers or objective to reach that would benefit from the additional users reached within the modeled portion of the data.
Corey Buller | TrustRadius Reviewer

Nielsen Marketing Cloud

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Oracle DaaS
Nielsen Marketing Cloud
6.7
Collection of first-party data
Oracle DaaS
Nielsen Marketing Cloud
5.0
Collection of third-party data
Oracle DaaS
Nielsen Marketing Cloud
6.0
Access to Third-party Data Providers
Oracle DaaS
Nielsen Marketing Cloud
9.0

Data Classification

Oracle DaaS
Nielsen Marketing Cloud
5.7
Audience taxonomy
Oracle DaaS
Nielsen Marketing Cloud
5.0
Tag Management
Oracle DaaS
Nielsen Marketing Cloud
7.0
Data Analysis Dashboard
Oracle DaaS
Nielsen Marketing Cloud
5.0

Ad Network Integration

Oracle DaaS
Nielsen Marketing Cloud
5.0
Data Transfer
Oracle DaaS
Nielsen Marketing Cloud
5.0
DSP integration
Oracle DaaS
Nielsen Marketing Cloud
5.0

DMP Analytics

Oracle DaaS
Nielsen Marketing Cloud
7.0
Campaign Analytics
Oracle DaaS
Nielsen Marketing Cloud
8.0
Audience Analytics
Oracle DaaS
Nielsen Marketing Cloud
6.0

Pros

Oracle DaaS

  • Customer Service
  • Transparency
  • Connect ability
Corey Buller | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
Nikita Patel | TrustRadius Reviewer

Cons

Oracle DaaS

  • 1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.
Corey Buller | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Adding features.
  • Expanding options.
  • Allowing further customization.
Anonymous | TrustRadius Reviewer

Usability

Oracle DaaS

No score
No answers yet
No answers on this topic

Nielsen Marketing Cloud

Nielsen Marketing Cloud 8.0
Based on 1 answer
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
Anonymous | TrustRadius Reviewer

Support Rating

Oracle DaaS

No score
No answers yet
No answers on this topic

Nielsen Marketing Cloud

Nielsen Marketing Cloud 5.0
Based on 1 answer
I am rating this as neutral due to having minimal interaction with them
Anonymous | TrustRadius Reviewer

Alternatives Considered

Oracle DaaS

Better in every way, less modeled and more accurate audience segments
Corey Buller | TrustRadius Reviewer

Nielsen Marketing Cloud

I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms
Nikita Patel | TrustRadius Reviewer

Return on Investment

Oracle DaaS

  • Neutral impact measured due to lack of online to offline measurement
Corey Buller | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities
Nikita Patel | TrustRadius Reviewer

Pricing Details

Oracle DaaS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Nielsen Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle DaaS
8.0
Nielsen Marketing Cloud
6.0

Usability

Oracle DaaS
Nielsen Marketing Cloud
8.0

Support Rating

Oracle DaaS
Nielsen Marketing Cloud
5.0

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