What users are saying about
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

    Data Collection

    Oracle DaaS

    Feature Set Not Supported
    N/A
    8.6

    Nielsen Marketing Cloud

    86%
    Nielsen Marketing Cloud ranks higher in 3/3 features

    Collection of first-party data

    N/A
    0 Ratings
    8.7
    87%
    6 Ratings

    Collection of third-party data

    N/A
    0 Ratings
    8.7
    87%
    5 Ratings

    Access to Third-party Data Providers

    N/A
    0 Ratings
    8.2
    82%
    5 Ratings

    Data Classification

    Oracle DaaS

    Feature Set Not Supported
    N/A
    8.8

    Nielsen Marketing Cloud

    88%
    Nielsen Marketing Cloud ranks higher in 3/3 features

    Audience taxonomy

    N/A
    0 Ratings
    8.4
    84%
    6 Ratings

    Tag Management

    N/A
    0 Ratings
    8.5
    85%
    5 Ratings

    Data Analysis Dashboard

    N/A
    0 Ratings
    9.4
    94%
    6 Ratings

    Ad Network Integration

    Oracle DaaS

    Feature Set Not Supported
    N/A
    8.2

    Nielsen Marketing Cloud

    82%
    Nielsen Marketing Cloud ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    8.2
    82%
    5 Ratings

    DSP integration

    N/A
    0 Ratings
    8.2
    82%
    5 Ratings

    DMP Analytics

    Oracle DaaS

    Feature Set Not Supported
    N/A
    8.8

    Nielsen Marketing Cloud

    88%
    Nielsen Marketing Cloud ranks higher in 2/2 features

    Campaign Analytics

    N/A
    0 Ratings
    8.7
    87%
    6 Ratings

    Audience Analytics

    N/A
    0 Ratings
    9.0
    90%
    6 Ratings

    Attribute Ratings

    • Nielsen Marketing Cloud is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.0

    Oracle DaaS

    60%
    2 Ratings
    8.2

    Nielsen Marketing Cloud

    82%
    6 Ratings

    Usability

    Oracle DaaS

    N/A
    0 Ratings
    8.0

    Nielsen Marketing Cloud

    80%
    1 Rating

    Support Rating

    Oracle DaaS

    N/A
    0 Ratings
    5.0

    Nielsen Marketing Cloud

    50%
    1 Rating

    Likelihood to Recommend

    Oracle

    As a small company, there is a bit critical to choose Daas as the plans are high and support is available but not at that much priority. A company that wants to invest in the future can go with that. As every software has it's own pros and cons using the Oracle Daas we can build the best future sales planning and DB integration with our consumers to support worldwide level code.
    Read full review

    Nielsen

    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
    Read full review

    Pros

    Oracle

    • Customer Service
    • Transparency
    • Connect ability
    Read full review

    Nielsen

    • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
    • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
    • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
    • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
    Read full review

    Cons

    Oracle

    • Prices and plans are higher not for mid level companies.
    • Not supported to all programming languages.
    • Need to go with more detail in user interface.
    • Provide more support to customers.
    Read full review

    Nielsen

    • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
    • Downloading reports becomes difficult, especially for household level overlap reports.
    • Develops for integration are incredibly time-consuming!
    Read full review

    Pricing Details

    Oracle DaaS

    Starting Price

    Editions & Modules

    Oracle DaaS editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Nielsen Marketing Cloud

      Starting Price

      Editions & Modules

      Nielsen Marketing Cloud editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Usability

        Oracle

        No answers on this topic

        Nielsen

        Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
        Read full review

        Support Rating

        Oracle

        No answers on this topic

        Nielsen

        I am rating this as neutral due to having minimal interaction with them
        Read full review

        Alternatives Considered

        Oracle

        Better in every way, less modeled and more accurate audience segments
        Read full review

        Nielsen

        Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
        Read full review

        Return on Investment

        Oracle

        • Costs are increase but production is also increase.
        • Need more UI features.
        • Better DB integration provide more support to the code.
        Read full review

        Nielsen

        • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
        • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
        Read full review

        Add comparison