DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.
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InboundWriter
Score 8.0 out of 10
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InboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.
Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.
The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
Delivery of leads was ahead of schedule.
They set expectations, and then delivered what they said they would.
The leads matched our criteria as agreed.
Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.
I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.
