DemandWorks vs. Kapost

My account rep will always find the best "personas" for our campaign. If I were to give him Engineers & developers as a target, he'd come back with more granular targeting that can be added to the campaign so that we're actually reaching the people that we want on our lists. This makes our client's jobs so much easier because the leads are of quality and they see high conversion rates when they run their own initiatives.

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Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.

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• Deliver Quality Leads.
• Reps have great communication and are always willing to help.
• Always giving recommendations on how to better this campaign if it is one that has a larger audience size.

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• Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
• Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
• Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.

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• I think their demand pro feature is cool but it doesn't quite function as well as their ABM feature. Seems like it's just impression dumping
• Their self-service site is not that user-friendly. There could be room for improvement

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• Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
• System performance is somewhat slow.
• Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.

We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.

The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.

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The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.

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I haven't used any products like DemandWorks, but I have used Facebook and LinkedIn as a vehicle to drive lead generation and they're not as good as DemandWorks. We'd typically see CPLs in the $100s for these platforms, but DemandWorks never quotes us a CPL higher than $70, and the leads are always guaranteed.

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Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.

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It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users

• Quality leads that our clients love
• DemandPro isn't the best ROI if you're looking at on-site engagement
• ability to run tons of campaigns with them at one time

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• It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
• By having a working one system - we all can expect the same quality newsletters versus using an outside designer.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info