DevRev vs. Kustomer

DevRev is well suited for both multi-team and single-team environments, and teams can realize meaningful value even without having product, engineering, and support all onboarded at the same time. Its strength is clearest when used by customer-facing and delivery-adjacent teams that benefit from shared context and tighter feedback loops. However, DevRev is less appropriate out of the box for teams that sit outside those core functions, as the platform’s terminology and workflows are opinionated toward product, engineering, and support use cases. Without deeper custom object support and greater flexibility in redefining terms and processes, it has been challenging to demonstrate value to those teams and to help them move away from established tools and ways of working.

Incentivized

I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!

Incentivized

• It provide AI assistance to our agents i.e. features like summarization of chat.
• It provides advanced workload management using ticket routing features.
• It helps in adding dispositions and is very DIY kind of software.
• It helps in providing advanced Analytics of tickets and dashboards.

Incentivized

• All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
• The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
• We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.

Incentivized

• The onboarding experience could be improved for teams that are not directly implementing DevRev, as they are often introduced to a powerful platform without enough guided context and can feel overwhelmed early on.
• Creating and managing objects, dashboards, and other configurations would benefit from more robust desktop-based creation tools, as current workflows can feel constrained or unintuitive at scale. Use industry standard language and report building.
• While regressions are rarely critical, the frequency of small UI issues, such as broken date selectors or text visibility problems caused by theming, creates unnecessary friction and frustration for users.

Incentivized

• For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
• Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
• Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
• I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.

Incentivized

Because there's no other tool like Kustomer

Incentivized

DevRev provides strong support through a dedicated key account manager and tech team, making the experience seamless. There might be hurdles, but they get resolved with team support. The tool is also very easy to use, with the user able to customize and use various features as needed.

Incentivized

There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.

Incentivized

I'm not aware of DevRev not being available in our two years using the product. The software and support team is available around the clock.

Incentivized

Because Kustomer is available when you need it

Incentivized

I have no functionality, reliability, or speed concerns with DevRev. In the past, we raised a few latency issues that were fixed within days by the engineering team. The DevRev team were incredibly thankful for these being raised.

Incentivized

Because ages load quickly, reports complete in a reasonable time frame, given their complexity

Incentivized

I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.

Incentivized

Because they are very hands-on in training us and very approachable

Incentivized

It was very easy to understand.

Incentivized

Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.

Incentivized

While Freshdesk and Kapture are great tools, they lack advanced features such as agent assist and AI summarisation. Dedicated support at these companies also becomes an issue, as no dedicated team is allotted due to frequent changes. Also, these tools are not DIY kind and require external help for use and excellence.

Incentivized

Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.

Incentivized

DevRev is incredibly flexible - while we started with a support and product move to the tool - Engineering, Finance, People, and our Account Management team quickly followed. The best part about these teams being in DevRev is tying everything back to the customer and being able to build intuitive, flexible workflows for any need.

Incentivized

Because customer is flexible and scalable

Incentivized

• It helped in reduction of agent count by 5 resulting in 20% cost savings.
• It reduced our average customer ticket resolution time by 50%.
• It helped improved our net promoter score by 5 bps.

Incentivized

• We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
• Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.

Incentivized