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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Swydo, by DialogTech

    Score8 out of 10
    N/ASwydo, now from DialogTech (acquired January 2018) is a reporting, monitoring and workflow sofware application for online marketers, designed to allow users to create professional online marketing reports and dashboards, save time and show impact.N/A

    Singular

    Score8 out of 10
    N/ASingular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
    Pricing
    Swydo, by DialogTechSingular
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Swydo, by DialogTechSingular
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Swydo, by DialogTechSingular
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    Agency Analytics
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    Score9.7 out of 10
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    TrackMaven
    Score8.5 out of 10
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    User Ratings
    Swydo, by DialogTechSingular
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.0
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    User Testimonials
    Swydo, by DialogTechSingular
    Likelihood to Recommend
    DialogTech
    When talking with people in the industry (colleagues, job interviews, clients) Swydo, by DialogTech, has an outstanding reputation. I've recommended the service many times in one-off audits and to in-house marketers at clients who are still doing manual reporting. The Holy Grail was always getting data pushed to you so that you could analyze it and improve the business. Mondays are no longer reporting days. They're analysis days. We've also set up a number of online dashboards that we host on our site. We could use Swydo, by DialogTech, as well, but we think it's great that our site is the place where people retrieve their data.
    Incentivized
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    Singular
    Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
    Incentivized
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    Pros
    DialogTech
    • pulls data from multiple sources into easy-to-read reports
    • Allows for customization
    • Automates and sends reports
    Incentivized
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    Singular
    • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
    • Tracking the user journey right from the click to purchase.
    Incentivized
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    Cons
    DialogTech
    • The interface has a bit of a learning curve.
    • Because you're directly accessing an API, there is some experimentation needed to get the data that you want.
    Incentivized
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    Singular
    • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
    • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
    • Comprehensive deep linking solution (similar to Branch).
    Incentivized
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    Support Rating
    DialogTech
    No answers on this topic
    Singular
    When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
    Incentivized
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    Alternatives Considered
    DialogTech
    Swydo, by DialogTech has the most thorough metric collection, and information is collected in real-time, no delay like other platforms
    Incentivized
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    Singular
    AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
    Incentivized
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    Return on Investment
    DialogTech
    • Improved accuracy
    • Countless hours saved over years because we use it for regular and ad-hoc reporting. The regular alone is ~5 hours/week.
    • Clients who haven't seen this kind of comprehensive reporting are wowed and thrilled.
    Incentivized
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    Singular
    • Has helped to improve the ROI.
    • Helped to identify the right set of audience which need to be targeted.
    Incentivized
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