Diamond Mind vs. TargetX, from Liaison

Diamond Mind is made specifically for independent schools to use for a myriad of payment collecting situations. It is perfectly suited for our small independent school as we are able to easily roll this out for all parents. Because it is used campus-wide for many things, like adding money to a student account, paying for trips, and more, our parents and families are used to using this program to make payments to the school.

Incentivized

Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.

Incentivized

• Online Payments
• Check transactions
• Mobile Payments

Incentivized

• Bulk Email
• Analytics
• Event Management
• 3rd party product bundling & support

Incentivized

• Costly (but honestly the quality is worth it)
• Can be difficult to set up for some parents that are not as tech-savvy
• No signature capture options
• No recurring billing

Incentivized

• When sending large volumes of email the campaigns can be slow to send
• The events functions are not as robust as some of the competition
• Their telemarketing component has not been updated in a while and leaves a bit for current call centers.

Incentivized

Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.

Incentivized

• We can easily collect money without losing checks in office drawers (this has happened).
• Everyone gets a receipt of payment.
• Customer support is worth the cost of using the program.

Incentivized

• Increases in enrollment!
• More efficient funnel

Incentivized