Discourse is a community management and moderation product.
$20
per month
Opal
Score 9.1 out of 10
Enterprise companies (1,001+ employees)
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…
[Discourse is by] far the best online forum platform in the industry. It may be a little pricey for people looking for a cheap option for their hobby forum, but for any type of business that relies on a forum, the pricing is more than fair.
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
User Privileges : Teams, Trust Levels, Moderation, Private and Public Threads make it possible to have as much transparency, privacy or power decentralization as one wishes.
Gamification: Badges and Achievements can be customized for User Activity and frequent readers and writers.
Mailing List mode: Users can choose to use forum threads without the User Interface by subscribing via mailing list mode.
Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Vanilla's mobile functionality was downright awful and it felt like it was stuck in the 2000s. While they have similar features, Discourse blows them away in almost every department. We don't regret switching at all.
Community Members are eager to jump into the discussion.
Conversations can be tracked easier without the risk of being lost in a sea of messages as people tend to construct their posts more carefully than on any workspace messenger.
It's open source and configurable with many other add-ons to help integration with other services.
Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.