D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.
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Lattice Engines (discontinued)
Score2 out of 10
N/A
D&B Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.
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Pricing
D&B Optimizer
Lattice Engines (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B Optimizer
Lattice Engines (discontinued)
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
D&B Optimizer
Lattice Engines (discontinued)
Prospecting
Comparison of Prospecting features of D&B Optimizer and Lattice Engines (discontinued)
Feature
D&B Optimizer
5.7
2 Ratings
30% below category average
Lattice Engines (discontinued)
-
Ratings
Advanced search
3.52 Ratings
00 Ratings
Identification of new leads
5.12 Ratings
00 Ratings
List quality
5.12 Ratings
00 Ratings
List upload/download
8.02 Ratings
00 Ratings
Ideal customer targeting
4.42 Ratings
00 Ratings
Load time/data access
8.02 Ratings
00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of D&B Optimizer and Lattice Engines (discontinued)
Feature
D&B Optimizer
6.8
2 Ratings
13% below category average
Lattice Engines (discontinued)
-
Ratings
Contact information
6.92 Ratings
00 Ratings
Company information
6.22 Ratings
00 Ratings
Industry information
7.12 Ratings
00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of D&B Optimizer and Lattice Engines (discontinued)
Feature
D&B Optimizer
6.9
2 Ratings
8% below category average
Lattice Engines (discontinued)
-
Ratings
Lead qualification process
6.01 Ratings
00 Ratings
Smart lists and recommendations
6.02 Ratings
00 Ratings
Salesforce integration
9.02 Ratings
00 Ratings
Company/business profiles
4.32 Ratings
00 Ratings
Data hygiene
8.82 Ratings
00 Ratings
Automatic data refresh
6.22 Ratings
00 Ratings
Filters and segmentation
8.21 Ratings
00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of D&B Optimizer and Lattice Engines (discontinued)
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen.
Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows.
They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly.
The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po".
