D&B Optimizer vs. LeadFuze

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 7.6 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
LeadFuze
Score 8.8 out of 10
Small Businesses (1-50 employees)
Find any business professional's contact information. Search entire market segments, or for specific individuals or accounts. Used by salespeople, recruiters, and marketers to help them build their ideal list of leads and candidates. LeadFuze aggregates the world’s professional data to continue to deliver fresh leads. It's prospecting, automated!N/A
Pricing
D&B OptimizerLeadFuze
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B OptimizerLeadFuze
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe LeadFuze team offers to write your cold email copy for you on our Professional and Rainmaker subscriptions for no additional cost. We have sent over 2 million cold emails and know what works and you can take advantage of this expertise with this offer.
More Pricing Information
Features
D&B OptimizerLeadFuze
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
2 Ratings
28% below category average
LeadFuze
-
Ratings
Advanced search3.52 Ratings00 Ratings
Identification of new leads5.12 Ratings00 Ratings
List quality5.12 Ratings00 Ratings
List upload/download8.02 Ratings00 Ratings
Ideal customer targeting4.42 Ratings00 Ratings
Load time/data access8.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
2 Ratings
10% below category average
LeadFuze
-
Ratings
Contact information6.92 Ratings00 Ratings
Company information6.22 Ratings00 Ratings
Industry information7.12 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
2 Ratings
7% below category average
LeadFuze
-
Ratings
Lead qualification process6.01 Ratings00 Ratings
Smart lists and recommendations6.02 Ratings00 Ratings
Salesforce integration9.02 Ratings00 Ratings
Company/business profiles4.32 Ratings00 Ratings
Data hygiene8.82 Ratings00 Ratings
Automatic data refresh6.22 Ratings00 Ratings
Filters and segmentation8.21 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
1 Ratings
3% below category average
LeadFuze
-
Ratings
Append emails to records7.31 Ratings00 Ratings
Best Alternatives
D&B OptimizerLeadFuze
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
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Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
Alyce by Sendoso
Alyce by Sendoso
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B OptimizerLeadFuze
Likelihood to Recommend
8.0
(2 ratings)
9.1
(59 ratings)
Likelihood to Renew
-
(0 ratings)
4.0
(2 ratings)
Usability
-
(0 ratings)
9.6
(6 ratings)
Support Rating
-
(0 ratings)
7.3
(12 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
D&B OptimizerLeadFuze
Likelihood to Recommend
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
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LeadFuze
I give Lead Fuze an excellent rating because the double-checking feature for email addresses makes it so you don't have to purchase additional software and you don't have to worry about emails bouncing back from old, wrong emails like some other lead scrapers do. You can scrape 1000 quality leads in about 1 day and feed them directly into your cold emailing software like High Level, Woodpecker, Active Campaign, etc.
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Pros
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
LeadFuze
  • I really like the 'no nonsense' interface and simplicity of LeadFuse. As a digital marketing agency, I also really like the AdWords budget filter... This is great! I can target prospects who are already spending at least 'X' amount of money on paid ads, so I have a basic idea of their budget before I even approach them. This avoids the 'what's your budget' question evasiveness that prospects often give. I can tell them I already know how much they are spending on PPC and cut through the BS.
  • I also like the 'technology used' filter. Since we work primarily with Wordpress, I can target prospects NOT using WordPress and pitch web design in a more meaningful way. Or, conversely, I can target ONLY companies using WordPress.
  • Finally, I like the semi-automation feature. I can have FuseBot pull down 100 new leads based on my criteria every Monday and, before I dump them into my automated email outreach/nurture campaign, I can glance over them and make sure the all look ok (admittedly, sometimes there are some weird strays in the results that are not in the geography or industry I'm looking for, so I can skip those).
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Cons
Dun & Bradstreet
  • Sometimes missing records
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LeadFuze
  • LeadFuze could use more leads in other countries, we service Canada and find it not as robust as the US options
  • While a large %, we do find invalid lead data when we run them through verification
  • When contacts leave jobs or change positions, it's not always updated
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Usability
Dun & Bradstreet
No answers on this topic
LeadFuze
LeadFuze is super easy to get going and start to work with. There are videos to walk you through it but all you have to do is fill out the form that tells the system what kind of leads you're looking for and you're good to go - it does the rest of the work for you!
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Support Rating
Dun & Bradstreet
No answers on this topic
LeadFuze
Very poor again. I booked 3 demonstrations with them, the first failed to support due to tech issues, the second one failed to arrive for the meeting, as did the third meeting arranged. I had difficulty trying to find anywhere to engage online with them, so the customer experience is very low down in my opinion.
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Alternatives Considered
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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LeadFuze
LeadFuze has more filters than other software I've been using such as FindThatLead and Snovio and that gives me the chance to drill down even further into specific niches. Also, the system is really more user friendly and simple to use even more than other software I used in the past.
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Return on Investment
Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
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LeadFuze
  • We have been able to reduce PPC spend and spend a fraction of that with LeadFuze. We are producing leads and a reasonable percentage is converting into orders and long term clients. Can't beat that.
  • We now spend less time chasing and generating leads. LeadFuze does all the heavy lifting and we have more time to build the business.
  • We have obtained several larger, long term clients from being able to get in front of them due to LeadFuze. LeadFuze helps us make that initial contact....the rest is up to us. That is the way it should be and the way I like it.
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ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

LeadFuze Screenshots

Screenshot of Search for new potential customers by industry, role, location, size, technologies used (or not used), Adwords budget, company news and signals, if a company is hiring for different roles, and more!Screenshot of Find ideal potential leads by industry, size, Adwords budget, latest news and signals, technologies currently used (or not used), if companies are hiring for certain roles, and more.Screenshot of Search entire market segments using personal criterial like their role, skills, education, time in role, and even estimated salary.Screenshot of Add a list of companies or domains you want to target, select your ideal role you're targeting and viola - you have a list of the ideal potential targets you're after.  You can look up individuals using just the first, last, and company fields and you can even find anyone that has ever worked for a company.Screenshot of Grab contact information and social profiles, as well as see additional information about the lead and the company they work for. You'll see all recent company news, job postings, technologies used, and more.Screenshot of Find additional employees at the company, and easily get their contact information as well.