What users are saying about
5 Ratings
2 Ratings
5 Ratings
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Score 6.5 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.5 out of 100

Likelihood to Recommend

D&B Optimizer

NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
Anonymous | TrustRadius Reviewer

MixRank

If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

D&B Optimizer
5.7
MixRank
6.9
Advanced search
D&B Optimizer
3.5
MixRank
7.5
Identification of new leads
D&B Optimizer
5.1
MixRank
5.5
List quality
D&B Optimizer
5.1
MixRank
6.5
List upload/download
D&B Optimizer
8.0
MixRank
7.5
Ideal customer targeting
D&B Optimizer
4.4
MixRank
7.0
Load time/data access
D&B Optimizer
8.0
MixRank
7.5

Sales Intelligence Data Standards

D&B Optimizer
6.8
MixRank
5.8
Contact information
D&B Optimizer
6.9
MixRank
6.0
Company information
D&B Optimizer
6.2
MixRank
5.0
Industry information
D&B Optimizer
7.1
MixRank
6.5

Data Augmentation & Lead Qualification

D&B Optimizer
6.9
MixRank
6.3
Lead qualification process
D&B Optimizer
6.0
MixRank
6.0
Smart lists and recommendations
D&B Optimizer
6.0
MixRank
6.5
Salesforce integration
D&B Optimizer
9.0
MixRank
5.0
Company/business profiles
D&B Optimizer
4.3
MixRank
5.5
Data hygiene
D&B Optimizer
8.8
MixRank
5.5
Automatic data refresh
D&B Optimizer
6.2
MixRank
6.5
Filters and segmentation
D&B Optimizer
8.2
MixRank
6.5
Alerts and reminders
D&B Optimizer
MixRank
8.5
Tags
D&B Optimizer
MixRank
6.5

Sales Intelligence Email Features

D&B Optimizer
7.3
MixRank
Append emails to records
D&B Optimizer
7.3
MixRank

Pros

D&B Optimizer

  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Susan Zaney | TrustRadius Reviewer

MixRank

  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
Anonymous | TrustRadius Reviewer

Cons

D&B Optimizer

  • Sometimes missing records
Anonymous | TrustRadius Reviewer

MixRank

  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
Anonymous | TrustRadius Reviewer

Alternatives Considered

D&B Optimizer

We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
Anonymous | TrustRadius Reviewer

MixRank

Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
Anonymous | TrustRadius Reviewer

Return on Investment

D&B Optimizer

  • We save time and money having sales people trying to complete and update records.
Susan Zaney | TrustRadius Reviewer

MixRank

  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
Anonymous | TrustRadius Reviewer

Pricing Details

D&B Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MixRank

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

D&B Optimizer
8.0
MixRank
6.5

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