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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dotdigital

    Score8.5 out of 10
    N/ADotdigital is a Marketing Automation platform for building automated customer journeys, managing customer data, and coordinating personalized campaigns across email, SMS, MMS, WhatsApp, mobile push, web, advertising, and retargeting channels. Its Cross-Channel Campaign Management capabilities help marketing teams plan, execute, and analyze campaigns across customer touchpoints.N/A

    Drupal

    Score7.1 out of 10
    N/ADrupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A
    Pricing
    DotdigitalDrupal
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DotdigitalDrupal
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DotdigitalDrupal
    Considered Both Products
    Dotdigital EMEA Limited
    No answer on this topic
    Open Source
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    76%
    Would buy again
    13 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    88%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    76%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    92%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    87%
    Implementation went as expected
    13 Answers
    Features
    DotdigitalDrupal
    Security
    Comparison of Security features of Dotdigital and Drupal
    Feature
    Dotdigital
    -
    Ratings
    Drupal
    8.3
    74 Ratings
    1% above category average
    Role-based user permissions00 Ratings8.374 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Dotdigital and Drupal
    Feature
    Dotdigital
    -
    Ratings
    Drupal
    7.8
    69 Ratings
    0% below category average
    API00 Ratings7.364 Ratings
    Internationalization / multi-language00 Ratings8.260 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Dotdigital and Drupal
    Feature
    Dotdigital
    -
    Ratings
    Drupal
    6.5
    78 Ratings
    19% below category average
    WYSIWYG editor00 Ratings6.371 Ratings
    Code quality / cleanliness00 Ratings8.275 Ratings
    Admin section00 Ratings7.078 Ratings
    Page templates00 Ratings5.677 Ratings
    Library of website themes00 Ratings5.568 Ratings
    Mobile optimization / responsive design00 Ratings6.572 Ratings
    Publishing workflow00 Ratings6.776 Ratings
    Form generator00 Ratings6.672 Ratings
    Web Content Management
    Comparison of Web Content Management features of Dotdigital and Drupal
    Feature
    Dotdigital
    -
    Ratings
    Drupal
    6.6
    77 Ratings
    13% below category average
    Content taxonomy00 Ratings6.971 Ratings
    SEO support00 Ratings6.472 Ratings
    Bulk management00 Ratings6.467 Ratings
    Availability / breadth of extensions00 Ratings6.670 Ratings
    Community / comment management00 Ratings6.869 Ratings
    Best Alternatives
    DotdigitalDrupal
    Small Businesses
    Listrak
    Score10 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DotdigitalDrupal
    Likelihood to Recommend
    7.9
    (6 ratings)
    6.8
    (87 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    1.0
    (19 ratings)
    Usability
    7.3
    (5 ratings)
    6.9
    (20 ratings)
    Availability
    -
    (0 ratings)
    9.7
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.9
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (5 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    6.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    5.1
    (4 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (2 ratings)
    User Testimonials
    DotdigitalDrupal
    Likelihood to Recommend
    Dotdigital EMEA Limited
    DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
    Incentivized
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    Open Source
    If you want to set up a basic Not For Profit (NFP) Membership system and content base, Word Press is easier than Drupal. However, if you have specific needs that require a fair bit of customisation then Drupal is the best CRM available. If the webmaster is confident with PHP and SQL, Drupal allows a lot of creativity.
    Incentivized
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    Pros
    Dotdigital EMEA Limited
    • Email Campaigns are simple and easy to crease
    • We use the SMS to alert our customers to any technical issues
    • Good support from account managers
    Incentivized
    Read full review
    Open Source
    • Drag and drop functionality is easy to use
    • Easy to switch between straight text and HTML content
    • Ability to easily have multiple environments so that pages can be built in b/c-stage before they are approved and published
    • Solid user experience where it's clear how to navigate the platform
    Incentivized
    Read full review
    Cons
    Dotdigital EMEA Limited
    • API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
    • The API set is very limited in general.
    • The API set is very limited in general
    Incentivized
    Read full review
    Open Source
    • This is not an easy CMS to work with if you don't have a good understanding of website development. It isn't "plug-and-play" like Wordpress or Shopify.
    • Over time, doing major updates to the system can be taxing, especially if you aren't well-versed enough in doing system updates in line with your "child" theme and code.
    • The CMS can become somewhat cumbersome with server resources if not carefully optimized while you build and customize it to your liking.
    Incentivized
    Read full review
    Likelihood to Renew
    Dotdigital EMEA Limited
    No answers on this topic
    Open Source
    The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
    Read full review
    Usability
    Dotdigital EMEA Limited
    DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.
    Incentivized
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    Open Source
    As a team, we found Drupal to be highly customizable and flexible, allowing our development team to go to great lengths to develop desired functionalities. It can be used as a solution for all types of web projects. It comes with a robust admin interface that provides greater flexibility once the user gets acquainted with the system.
    Incentivized
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    Reliability and Availability
    Dotdigital EMEA Limited
    No answers on this topic
    Open Source
    Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
    Read full review
    Performance
    Dotdigital EMEA Limited
    No answers on this topic
    Open Source
    Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
    Incentivized
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    Support Rating
    Dotdigital EMEA Limited
    No answers on this topic
    Open Source
    As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
    Incentivized
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    In-Person Training
    Dotdigital EMEA Limited
    No answers on this topic
    Open Source
    I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
    Read full review
    Online Training
    Dotdigital EMEA Limited
    No answers on this topic
    Open Source
    The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
    Read full review
    Implementation Rating
    Dotdigital EMEA Limited
    No answers on this topic
    Open Source
    Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
    Incentivized
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    Alternatives Considered
    Dotdigital EMEA Limited
    DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
    Incentivized
    Read full review
    Open Source
    Drupal can be more complex to learn, but it offers a much wider range of applications. Drupal’s front and backend can be customized from design to functionality to allow for a wide range of uses. If someone wants to create something more complex than a simple site or blog, Drupal can be an amazing asset to have at hand.
    Incentivized
    Read full review
    Scalability
    Dotdigital EMEA Limited
    No answers on this topic
    Open Source
    Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
    Incentivized
    Read full review
    Return on Investment
    Dotdigital EMEA Limited
    • Maintenance costs due to integration limits.
    • API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
    • In general, a raise of costs in the IT compartment, while it can benefit marketing.
    Incentivized
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    Open Source
    • Given the endless possibilities that Drupal can have, we tend to have great support going on when we get a website launched
    • It has become much much faster and easier for us to launch a new project due to reusability
    • Configuration management in Drupal helps greatly with CI/CD, saves us costs
    Read full review
    ScreenShots