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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dotdigital

    Score8.5 out of 10
    N/ADotdigital is a Marketing Automation platform for building automated customer journeys, managing customer data, and coordinating personalized campaigns across email, SMS, MMS, WhatsApp, mobile push, web, advertising, and retargeting channels. Its Cross-Channel Campaign Management capabilities help marketing teams plan, execute, and analyze campaigns across customer touchpoints.N/A

    Selligent

    Score8 out of 10
    N/ASelligent is a cross-channel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.N/A
    Pricing
    DotdigitalSelligent
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DotdigitalSelligent
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    DotdigitalSelligent
    Considered Both Products
    Dotdigital EMEA Limited
    No answer on this topic
    Zeta Global
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Best Alternatives
    DotdigitalSelligent
    Small Businesses
    Listrak
    Score10 out of 10
    Listrak
    Score10 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    Sailthru
    Score5.3 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DotdigitalSelligent
    Likelihood to Recommend
    7.9
    (6 ratings)
    8.8
    (2 ratings)
    Usability
    7.3
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    DotdigitalSelligent
    Likelihood to Recommend
    Dotdigital EMEA Limited
    DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
    Incentivized
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    Zeta Global
    Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
    Incentivized
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    Pros
    Dotdigital EMEA Limited
    • Email Campaigns are simple and easy to crease
    • We use the SMS to alert our customers to any technical issues
    • Good support from account managers
    Incentivized
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    Zeta Global
    • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
    • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
    • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
    Incentivized
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    Cons
    Dotdigital EMEA Limited
    • API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
    • The API set is very limited in general.
    • The API set is very limited in general
    Incentivized
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    Zeta Global
    • Better data integration
    • Friendlier user interface
    • Easier guides and instructions
    Incentivized
    Read full review
    Usability
    Dotdigital EMEA Limited
    DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.
    Incentivized
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    Zeta Global
    No answers on this topic
    Alternatives Considered
    Dotdigital EMEA Limited
    DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
    Incentivized
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    Zeta Global
    We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
    Incentivized
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    Return on Investment
    Dotdigital EMEA Limited
    • Maintenance costs due to integration limits.
    • API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
    • In general, a raise of costs in the IT compartment, while it can benefit marketing.
    Incentivized
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    Zeta Global
    • Increased employee efficiency due to content blocking
    • Lower rate of errors/apology emails due to technical errors
    Incentivized
    Read full review
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