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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dotdigital

    Score8.5 out of 10
    N/ADotdigital is a Marketing Automation platform for building automated customer journeys, managing customer data, and coordinating personalized campaigns across email, SMS, MMS, WhatsApp, mobile push, web, advertising, and retargeting channels. Its Cross-Channel Campaign Management capabilities help marketing teams plan, execute, and analyze campaigns across customer touchpoints.N/A

    Sendblaster

    Score7 out of 10
    N/ASendBlaster is the eponymous lean, list management / newsletter-centric email marketing software from the Italian company founded in 2006, basically for creating newsletters in a WYSIWYG editor and sending them out to the multitudes, with tools facilitating this: programmable tags, personalization, link checking, embedded image support, file importing, templates, and help from partner Mailstyler (free) for newsletter optimization and styling. Bulk mailing is managed for free with Sendblaster…N/A
    Pricing
    DotdigitalSendblaster
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DotdigitalSendblaster
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DotdigitalSendblaster
    Considered Both Products
    Dotdigital EMEA Limited
    No answer on this topic
    Sendblaster
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    DotdigitalSendblaster
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Dotdigital and Sendblaster
    Feature
    Dotdigital
    -
    Ratings
    Sendblaster
    8.6
    2 Ratings
    7% above category average
    WYSIWYG email editor00 Ratings6.52 Ratings
    Dynamic content00 Ratings7.52 Ratings
    Ability to test dynamic content00 Ratings8.02 Ratings
    Landing pages00 Ratings10.01 Ratings
    A/B testing00 Ratings10.01 Ratings
    Mobile optimization00 Ratings7.52 Ratings
    Email deliverability reporting00 Ratings9.52 Ratings
    List management00 Ratings10.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Dotdigital and Sendblaster
    Feature
    Dotdigital
    -
    Ratings
    Sendblaster
    8.0
    1 Ratings
    5% above category average
    Standard reports00 Ratings8.01 Ratings
    Best Alternatives
    DotdigitalSendblaster
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    Listrak
    Score10 out of 10
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    Sailthru
    Score5.3 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DotdigitalSendblaster
    Likelihood to Recommend
    7.9
    (6 ratings)
    9.5
    (2 ratings)
    Usability
    7.3
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    DotdigitalSendblaster
    Likelihood to Recommend
    Dotdigital EMEA Limited
    DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
    Incentivized
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    Sendblaster
    Sendblaster is a great tool for any environment. It's particularly good in organizations that do not have a full featured CRM that manages bulk email marketing and communication. Even if an organization has a great CRM, Sendblaster is still great for those marketing or communication campaigns that go out to recipients who are not already in the CRM, custom groups, bulk sending that you want to keep separate from your other CRM(s), etc.
    Incentivized
    Read full review
    Pros
    Dotdigital EMEA Limited
    • Email Campaigns are simple and easy to crease
    • We use the SMS to alert our customers to any technical issues
    • Good support from account managers
    Incentivized
    Read full review
    Sendblaster
    • Rendering HTML source code
    • Managing mailing lists
    • You can control the speed of email broadcasts
    • Ease of importing lists
    Incentivized
    Read full review
    Cons
    Dotdigital EMEA Limited
    • API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
    • The API set is very limited in general.
    • The API set is very limited in general
    Incentivized
    Read full review
    Sendblaster
    • The user interface could be more polished. It's very easy to use, but the appearance of the user interface looks a little old fashioned for a desktop software. Of course recipients don't see that interface, so that is not very consequential.
    Incentivized
    Read full review
    Usability
    Dotdigital EMEA Limited
    DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.
    Incentivized
    Read full review
    Sendblaster
    No answers on this topic
    Alternatives Considered
    Dotdigital EMEA Limited
    DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
    Incentivized
    Read full review
    Sendblaster
    Doesn't apply.
    Incentivized
    Read full review
    Return on Investment
    Dotdigital EMEA Limited
    • Maintenance costs due to integration limits.
    • API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
    • In general, a raise of costs in the IT compartment, while it can benefit marketing.
    Incentivized
    Read full review
    Sendblaster
    • Customer service was greatly improved because of Sendblaster. We were able to design our communication exactly the way we wanted to improve communication effectiveness.
    • Sendblaster helped our brand because email recipients have been very impressed by the polished visual appearance of our outgoing messages, consistent branding and use of logo, wordmark, and other identifiers, etc.
    • We saved a lot of money with Sendblaster. Our organization can send unlimited messages, and the Sendblaster software we paid for places no limit on messages sent. So, since there are no ongoing subscription fees or volume fees after paying for the the software, we saved a lot. Other "software as a service" options would have cost a minimum of $50 per month, and potentially a lot more than that for high-volume email communication.
    Incentivized
    Read full review
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