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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dotdigital

    Score8.5 out of 10
    N/ADotdigital is a Marketing Automation platform for building automated customer journeys, managing customer data, and coordinating personalized campaigns across email, SMS, MMS, WhatsApp, mobile push, web, advertising, and retargeting channels. Its Cross-Channel Campaign Management capabilities help marketing teams plan, execute, and analyze campaigns across customer touchpoints.N/A

    Waterfall

    Score4.1 out of 10
    N/AText messaging software to connect and engage your audience using targeted, personalized mobile communications.N/A
    Pricing
    DotdigitalWaterfall
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DotdigitalWaterfall
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DotdigitalWaterfall
    Considered Both Products
    Dotdigital EMEA Limited
    No answer on this topic
    Upland Software
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Best Alternatives
    DotdigitalWaterfall
    Small Businesses
    Listrak
    Score10 out of 10
    EZ Texting
    Score9.1 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    EZ Texting
    Score9.1 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Airship
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DotdigitalWaterfall
    Likelihood to Recommend
    7.9
    (6 ratings)
    9.0
    (2 ratings)
    Usability
    7.3
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    DotdigitalWaterfall
    Likelihood to Recommend
    Dotdigital EMEA Limited
    DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
    Incentivized
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    Upland Software
    For large organizations that are looking to build big, robust SMS programs and want the benefit of a CRM back-end for managing users and messaging.
    Incentivized
    Read full review
    Pros
    Dotdigital EMEA Limited
    • Email Campaigns are simple and easy to crease
    • We use the SMS to alert our customers to any technical issues
    • Good support from account managers
    Incentivized
    Read full review
    Upland Software
    • Customer service. You have your own point of contact. They are very supportive and helpful. They always respond quickly.
    • Their deep non-profit discount.
    • Their message schedules. Very flexible and it can be a relative schedule to say a pregnant woman's due date and someone's goal date for quit smoking, etc.
    Incentivized
    Read full review
    Cons
    Dotdigital EMEA Limited
    • API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
    • The API set is very limited in general.
    • The API set is very limited in general
    Incentivized
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    Upland Software
    • Some features require additional cost. The nature of growth means the product becomes more expensive and that is a problem for some buyers.
    Incentivized
    Read full review
    Usability
    Dotdigital EMEA Limited
    DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.
    Incentivized
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    Upland Software
    No answers on this topic
    Alternatives Considered
    Dotdigital EMEA Limited
    DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
    Incentivized
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    Upland Software
    We had EZTexting before. They don't have relative scheduling message so we had to switch to another vendor. We checked into SMS Magic, but they were not very responsive to our sales inquiry and then we received some phone call from India from someone who's very hard to communicate with.
    Incentivized
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    Return on Investment
    Dotdigital EMEA Limited
    • Maintenance costs due to integration limits.
    • API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
    • In general, a raise of costs in the IT compartment, while it can benefit marketing.
    Incentivized
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    Upland Software
    • We have worked with several clients to help them launch and grow their SMS program and the platform helps us doing cutting edge work in this space.
    Incentivized
    Read full review
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