dotMailer vs. Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
dotMailer
Score 8.0 out of 10
N/A
N/A
$150
per month
Omnisend
Score 6.8 out of 10
N/A
Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.
$0
Pricing
dotMailerOmnisend
Editions & Modules
Growth
$150.00
per month
Professional
$500.00
per month
Free plan
$0
Standard plan
$16
Pro plan
$59
Offerings
Pricing Offerings
dotMailerOmnisend
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$16 Month
Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.
More Pricing Information
Features
dotMailerOmnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
dotMailer
9.0
1 Ratings
10% above category average
Omnisend
7.4
5 Ratings
10% below category average
WYSIWYG email editor9.01 Ratings6.75 Ratings
Dynamic content9.01 Ratings7.55 Ratings
Ability to test dynamic content9.01 Ratings7.15 Ratings
Mobile optimization9.01 Ratings7.13 Ratings
Email deliverability reporting9.01 Ratings6.85 Ratings
List management9.01 Ratings7.95 Ratings
Triggered drip sequences9.01 Ratings9.03 Ratings
Landing pages00 Ratings7.13 Ratings
A/B testing00 Ratings7.14 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
dotMailer
-
Ratings
Omnisend
6.6
5 Ratings
17% below category average
Dashboards00 Ratings6.84 Ratings
Standard reports00 Ratings6.85 Ratings
Custom reports00 Ratings6.42 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
dotMailer
-
Ratings
Omnisend
7.1
2 Ratings
18% below category average
Link Tracking00 Ratings7.52 Ratings
Image Validation00 Ratings6.92 Ratings
Inbox Display00 Ratings7.12 Ratings
Email Previews00 Ratings6.82 Ratings
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dotMailerOmnisend
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Score 10.0 out of 10
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Score 10.0 out of 10
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VerticalResponse
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Score 10.0 out of 10
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User Ratings
dotMailerOmnisend
Likelihood to Recommend
9.0
(2 ratings)
7.1
(5 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
dotMailerOmnisend
Likelihood to Recommend
dotMailer
Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Read full review
Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
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Pros
dotMailer
  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
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Omnisend
  • Provides a campaign booster to improve open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Reduces manual tasks by use of pre-built marketing automation workflows.
Read full review
Cons
dotMailer
  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Read full review
Omnisend
  • More options to customize emails.
  • Better customer service.
  • Email scheduling.
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Likelihood to Renew
dotMailer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Read full review
Omnisend
No answers on this topic
Alternatives Considered
dotMailer
DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Read full review
Omnisend
By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
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Return on Investment
dotMailer
  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
Read full review
Omnisend
  • Within the first month we has return customers placing larger orders.
  • Very easy for anyone on the team to set up, modify.
  • Reporting for management is easy.
Read full review
ScreenShots

Omnisend Screenshots

Screenshot of Create emails in a much faster and efficient way with unique Product Picker featureScreenshot of Double your click rates with our interactive elements like Scratch Card and Gift Box.Screenshot of Be relevant with ecommerce automation workflows that allow you to contact your customers with personalized messagesScreenshot of Capture every visitor of your online shop with our powerful Popups, Signup Boxes and Wheel of FortuneScreenshot of Marketing automation for more salesScreenshot of Sync for Facebook and Google Ads