What users are saying about
14 Ratings
8 Ratings
14 Ratings
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Score 8.6 out of 100
8 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

dotMailer

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Tim Berman | TrustRadius Reviewer

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

dotMailer
9.0
Omnisend
8.5
WYSIWYG email editor
dotMailer
9.0
Omnisend
6.1
Dynamic content
dotMailer
9.0
Omnisend
8.0
Ability to test dynamic content
dotMailer
9.0
Omnisend
8.0
Mobile optimization
dotMailer
9.0
Omnisend
10.0
Email deliverability reporting
dotMailer
9.0
Omnisend
8.0
List management
dotMailer
9.0
Omnisend
10.0
Triggered drip sequences
dotMailer
9.0
Omnisend
8.8
Landing pages
dotMailer
Omnisend
10.0
A/B testing
dotMailer
Omnisend
8.0

Reporting & Analytics

dotMailer
Omnisend
9.2
Dashboards
dotMailer
Omnisend
9.4
Standard reports
dotMailer
Omnisend
9.0

Pros

dotMailer

  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
Amanda Kocefas | TrustRadius Reviewer

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

Cons

dotMailer

  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Tim Berman | TrustRadius Reviewer

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

dotMailer

dotMailer 10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Alternatives Considered

dotMailer

DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Tim Berman | TrustRadius Reviewer

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

Return on Investment

dotMailer

  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
Amanda Kocefas | TrustRadius Reviewer

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

dotMailer

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

dotMailer Editions & Modules

Additional Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    Rating Summary

    Add comparison