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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Drupal

    Score7.1 out of 10
    N/ADrupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A

    Omnisend

    Score8.2 out of 10
    N/AOmnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.

    $16

    per month 500 contacts, 6,000 emails / month

    Pricing
    DrupalOmnisend
    Editions & Modules
    No answers on this topic
    Free plan
    $0
    Standard plan
    $16
    per month
    Pro plan
    $59
    per month
    Offerings
    Pricing Offerings
    DrupalOmnisend
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeRequired
    Additional Details—Omnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.
    More Pricing Information
    Community Pulse
    DrupalOmnisend
    Considered Both Products
    Open Source
    No answer on this topic
    Omnisend
    No answer on this topic
    Key User Insights
    Would buy again
    76%
    Would buy again
    13 Answers
    91%
    Would buy again
    10 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    14 Answers
    91%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    76%
    Happy with the feature set
    13 Answers
    91%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    12 Answers
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    13 Answers
    89%
    Implementation went as expected
    8 Answers
    Features
    DrupalOmnisend
    Security
    Comparison of Security features of Drupal and Omnisend
    Feature
    Drupal
    8.3
    74 Ratings
    1% above category average
    Omnisend
    -
    Ratings
    Role-based user permissions8.374 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Drupal and Omnisend
    Feature
    Drupal
    7.8
    69 Ratings
    0% below category average
    Omnisend
    -
    Ratings
    API7.364 Ratings00 Ratings
    Internationalization / multi-language8.260 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Drupal and Omnisend
    Feature
    Drupal
    6.5
    78 Ratings
    19% below category average
    Omnisend
    -
    Ratings
    WYSIWYG editor6.371 Ratings00 Ratings
    Code quality / cleanliness8.275 Ratings00 Ratings
    Admin section7.078 Ratings00 Ratings
    Page templates5.677 Ratings00 Ratings
    Library of website themes5.568 Ratings00 Ratings
    Mobile optimization / responsive design6.572 Ratings00 Ratings
    Publishing workflow6.776 Ratings00 Ratings
    Form generator6.672 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Drupal and Omnisend
    Feature
    Drupal
    6.6
    77 Ratings
    13% below category average
    Omnisend
    -
    Ratings
    Content taxonomy6.971 Ratings00 Ratings
    SEO support6.472 Ratings00 Ratings
    Bulk management6.467 Ratings00 Ratings
    Availability / breadth of extensions6.670 Ratings00 Ratings
    Community / comment management6.869 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Drupal and Omnisend
    Feature
    Drupal
    -
    Ratings
    Omnisend
    7.3
    14 Ratings
    10% below category average
    WYSIWYG email editor00 Ratings8.213 Ratings
    Dynamic content00 Ratings5.612 Ratings
    Ability to test dynamic content00 Ratings7.711 Ratings
    Landing pages00 Ratings8.37 Ratings
    A/B testing00 Ratings8.49 Ratings
    Mobile optimization00 Ratings8.711 Ratings
    Email deliverability reporting00 Ratings7.013 Ratings
    List management00 Ratings6.613 Ratings
    Triggered drip sequences00 Ratings5.211 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Drupal and Omnisend
    Feature
    Drupal
    -
    Ratings
    Omnisend
    6.8
    13 Ratings
    11% below category average
    Dashboards00 Ratings6.212 Ratings
    Standard reports00 Ratings6.113 Ratings
    Custom reports00 Ratings8.110 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Drupal and Omnisend
    Feature
    Drupal
    -
    Ratings
    Omnisend
    8.7
    10 Ratings
    6% above category average
    Link Tracking00 Ratings8.88 Ratings
    Image Validation00 Ratings8.17 Ratings
    Inbox Display00 Ratings8.87 Ratings
    Email Previews00 Ratings9.110 Ratings
    Best Alternatives
    DrupalOmnisend
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DrupalOmnisend
    Likelihood to Recommend
    6.8
    (87 ratings)
    6.3
    (14 ratings)
    Likelihood to Renew
    1.0
    (19 ratings)
    -
    (0 ratings)
    Usability
    6.9
    (20 ratings)
    8.7
    (7 ratings)
    Availability
    9.7
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (5 ratings)
    5.0
    (1 ratings)
    In-Person Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    6.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.1
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    DrupalOmnisend
    Likelihood to Recommend
    Open Source
    If you want to set up a basic Not For Profit (NFP) Membership system and content base, Word Press is easier than Drupal. However, if you have specific needs that require a fair bit of customisation then Drupal is the best CRM available. If the webmaster is confident with PHP and SQL, Drupal allows a lot of creativity.
    Incentivized
    Read full review
    Omnisend
    It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
    Read full review
    Pros
    Open Source
    • Drag and drop functionality is easy to use
    • Easy to switch between straight text and HTML content
    • Ability to easily have multiple environments so that pages can be built in b/c-stage before they are approved and published
    • Solid user experience where it's clear how to navigate the platform
    Incentivized
    Read full review
    Omnisend
    • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
    • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
    • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
    Read full review
    Cons
    Open Source
    • This is not an easy CMS to work with if you don't have a good understanding of website development. It isn't "plug-and-play" like Wordpress or Shopify.
    • Over time, doing major updates to the system can be taxing, especially if you aren't well-versed enough in doing system updates in line with your "child" theme and code.
    • The CMS can become somewhat cumbersome with server resources if not carefully optimized while you build and customize it to your liking.
    Incentivized
    Read full review
    Omnisend
    • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
    • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
    • Would like to see more sample templates and campaigns.
    Incentivized
    Read full review
    Likelihood to Renew
    Open Source
    The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
    Read full review
    Omnisend
    No answers on this topic
    Usability
    Open Source
    As a team, we found Drupal to be highly customizable and flexible, allowing our development team to go to great lengths to develop desired functionalities. It can be used as a solution for all types of web projects. It comes with a robust admin interface that provides greater flexibility once the user gets acquainted with the system.
    Incentivized
    Read full review
    Omnisend
    The platform is super easy to use — even without deep technical knowledge. And the best part is, Omnisend keeps improving all the time.
    Read full review
    Reliability and Availability
    Open Source
    Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
    Read full review
    Omnisend
    No answers on this topic
    Performance
    Open Source
    Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
    Incentivized
    Read full review
    Omnisend
    No answers on this topic
    Support Rating
    Open Source
    As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
    Incentivized
    Read full review
    Omnisend
    Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
    Read full review
    In-Person Training
    Open Source
    I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
    Read full review
    Omnisend
    No answers on this topic
    Online Training
    Open Source
    The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
    Read full review
    Omnisend
    No answers on this topic
    Implementation Rating
    Open Source
    Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
    Incentivized
    Read full review
    Omnisend
    No answers on this topic
    Alternatives Considered
    Open Source
    Drupal can be more complex to learn, but it offers a much wider range of applications. Drupal’s front and backend can be customized from design to functionality to allow for a wide range of uses. If someone wants to create something more complex than a simple site or blog, Drupal can be an amazing asset to have at hand.
    Incentivized
    Read full review
    Omnisend
    We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.
    Incentivized
    Read full review
    Scalability
    Open Source
    Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
    Incentivized
    Read full review
    Omnisend
    No answers on this topic
    Return on Investment
    Open Source
    • Given the endless possibilities that Drupal can have, we tend to have great support going on when we get a website launched
    • It has become much much faster and easier for us to launch a new project due to reusability
    • Configuration management in Drupal helps greatly with CI/CD, saves us costs
    Read full review
    Omnisend
    • I am able to see if ordered were placed based on who opened the email and clicked on links.
    • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
    • It has helped to increase website traffic
    • It has allowed my to expand how I can communicate with potential customers.
    Incentivized
    Read full review
    ScreenShots

    Omnisend Screenshots

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