Ebsta vs. MediaRadar

Their CSM Eve is great. Super responsive and helpful when you need her. Their tool never breaks!

Incentivized

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.

Incentivized

• Easy to use
• Syncs with Salesforce
• Can add contacts to Salesforce from Ebsta fluidly

Incentivized

• One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
• The contact information is super organized and the site overall is very user-friendly.

Incentivized

• It doesn’t recognize specific URL links. For example, “bob smith” could be in our CRM 10 times and it won’t know which one is the correct Bob Smith.

Incentivized

• I think the user interface could use improvement.
• Would be nice to have more accurate phone # information.
• Could be updated more frequently.

Incentivized

10/10 responsiveness.

Incentivized

MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.

Incentivized

• Allows us easy access to know if someone is in our database without searching

Incentivized

• Given the spend amounts in media, finding the right contacts has a big ROI.
• Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
• They have a concierge to help you if it's missing contacts.

Incentivized