What users are saying about
5 Ratings
5 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

MediaRadar
8.8
Advanced search
MediaRadar
8.1
Identification of new leads
MediaRadar
8.2
List quality
MediaRadar
9.0
List upload/download
MediaRadar
9.3
Ideal customer targeting
MediaRadar
9.1
Load time/data access
MediaRadar
9.4

Sales Intelligence Data Standards

MediaRadar
8.7
Contact information
MediaRadar
8.8
Company information
MediaRadar
8.5
Industry information
MediaRadar
8.8

Data Augmentation & Lead Qualification

MediaRadar
7.3
Lead qualification process
MediaRadar
9.1
Smart lists and recommendations
MediaRadar
7.4
Salesforce integration
MediaRadar
7.0
Company/business profiles
MediaRadar
7.1
Alerts and reminders
MediaRadar
7.2
Data hygiene
MediaRadar
5.9
Automatic data refresh
MediaRadar
7.3
Tags
MediaRadar
6.9
Filters and segmentation
MediaRadar
7.7

Sales Intelligence Email Features

MediaRadar
8.0
Sales email templates
MediaRadar
8.0
Append emails to records
MediaRadar
8.0

Pros

MediaRadar

  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
David Willette | TrustRadius Reviewer

Cons

MediaRadar

  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert | TrustRadius Reviewer

Alternatives Considered

MediaRadar

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
Anonymous | TrustRadius Reviewer

Return on Investment

MediaRadar

  • It has allowed us to create compelling pitches that result in business for our company.
Anonymous | TrustRadius Reviewer

Pricing Details

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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