What users are saying about
6 Ratings
6 Ratings
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Score 8.8 out of 101

Likelihood to Recommend

Media Radar

If you're looking for contacts and leads in the media and advertising space, this is a very useful tool. I only have the light version, so I only have access to contact information, which is good for our budget. It makes it very easy to find the right people to get in touch with on media and advertising opportunities. If you pay more, you also get good info on their spend, spending categories, and spending periods.
David Willette profile photo

Feature Rating Comparison

Prospecting

Media Radar
9.1
Advanced search
Media Radar
8.3
Identification of new leads
Media Radar
8.7
List quality
Media Radar
9.0
List upload/download
Media Radar
9.3
Ideal customer targeting
Media Radar
9.7
Load time/data access
Media Radar
9.3

Sales Intelligence Data Standards

Media Radar
9.0
Contact information
Media Radar
9.3
Company information
Media Radar
8.7
Industry information
Media Radar
9.0

Data Augmentation & Lead Qualification

Media Radar
7.2
Lead qualification process
Media Radar
10.0
Smart lists and recommendations
Media Radar
7.7
Salesforce integration
Media Radar
7.0
Company/business profiles
Media Radar
7.0
Alerts and reminders
Media Radar
6.1
Data hygiene
Media Radar
5.8
Automatic data refresh
Media Radar
7.0
Tags
Media Radar
6.7
Filters and segmentation
Media Radar
7.7

Sales Intelligence Email Features

Media Radar
8.0
Sales email templates
Media Radar
8.0
Append emails to records
Media Radar
8.0

Pros

Media Radar

  • Gauges client budgets
  • Keeps up with competitors
  • Creates mock ups for clients
Cassidy Ebert profile photo

Cons

Media Radar

  • For some brands, no contacts are listed. This is really the only thing I believe Media Radar could improve on. Again, I'm primarily using it to pull contacts so that is an important feature to me.
No photo available

Alternatives Considered

Media Radar

I am far more confident in MediaRadar's data quality
No photo available

Return on Investment

Media Radar

  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
David Willette profile photo

Pricing Details

Media Radar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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