Item: MediaRadar
Rating: 9
Author: Cassidy Ebert

Use Cases and Deployment Scope

We use MediaRadar to watch our competitors. We use it to see what our clients are buying from our competitors, what their campaigns look like, what they are paying, and what months of the year these clients have the biggest budgets. We also use it to make mock-ups of what clients ads would look like on our website.

Pros and Cons

Gauges client budgets
Keeps up with competitors
Creates mock ups for clients

Could be more user-friendly
Could be less costly

Return on Investment

Helps with leads
Gives us the edge over competitors
Makes our job easier

Alternatives Considered

TriNet, Google Drive, Google Forms, Google Hangouts, Google Pay (formerly Google Wallet), Sailthru, Salesforce.com, Salesforce Mobile (formerly salesforce1 Mobile App), OpenX and ClearSlide

MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.

Other Software Used

Google Drive, ClearSlide, TriNet, OpenX, Sailthru, Slack, Salesforce.com, Salesforce Mobile (formerly salesforce1 Mobile App), Google Analytics

Likelihood to Recommend

MediaRadar is a great tool for any company that has major competitors in the business that they want to keep up with. It is also great for people whose clients use both their services as well as competitors services because you can see what they like about each and cater to that.

Great program!

Overall Satisfaction with Media Radar