MediaRadar is a great research tool to start your marketing/company research
February 19, 2020

MediaRadar is a great research tool to start your marketing/company research

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with MediaRadar

We use it as a research tool for various aspects of our sales and marketing process. The reports available in the interface as well as custom-built reports are super helpful for market research and building prospect lists. When it comes to doing detailed research on Sales prospect our team uses it to get the most insights before a call or even cold call to customize messaging. Another great feature is the contact section which also shows the client-agency relationship.
  • Client-agency relationships: Which agency represents which clients.
  • Creative examples from real ads.
  • They don't capture smaller media spenders.
  • Numbers/media spends are often super low - MR only measures where they have access and don't assume another spend.
  • We identified many accounts of prospects and people at the company. The ROI is in time saved for the teams.
MediaRadar was the best tool in the native advertising space. We use a combination of multiple resources like Alf, Winmo, Seller Crowd to get a holistic view. Every platform has its unique advantages and disadvantages over the others.
MediaRadar's support is outstanding and makes it easy to work with them. Winmo has a more comprehensive view of media budgets compared to MR.
We pull so-called Prospecting reports which have many filter options. They are awesome. If something is not available but we know the information is within Media Radar we ask them to build custom reports for us.
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.

MediaRadar Feature Ratings

Advanced search
8
Identification of new leads
8
List quality
9
List upload/download
9
Ideal customer targeting
8
Load time/data access
10
Contact information
8
Company information
9
Industry information
9
Lead qualification process
8
Smart lists and recommendations
7
Company/business profiles
8
Alerts and reminders
8
Filters and segmentation
8