MediaRadar is a great research tool to start your marketing/company research
February 20, 2020
MediaRadar is a great research tool to start your marketing/company research
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with MediaRadar
We use it as a research tool for various aspects of our sales and marketing process. The reports available in the interface as well as custom-built reports are super helpful for market research and building prospect lists. When it comes to doing detailed research on Sales prospect our team uses it to get the most insights before a call or even cold call to customize messaging. Another great feature is the contact section which also shows the client-agency relationship.
- Client-agency relationships: Which agency represents which clients.
- Creative examples from real ads.
- They don't capture smaller media spenders.
- Numbers/media spends are often super low - MR only measures where they have access and don't assume another spend.
- We identified many accounts of prospects and people at the company. The ROI is in time saved for the teams.
MediaRadar was the best tool in the native advertising space. We use a combination of multiple resources like Alf, Winmo, Seller Crowd to get a holistic view. Every platform has its unique advantages and disadvantages over the others.
MediaRadar's support is outstanding and makes it easy to work with them. Winmo has a more comprehensive view of media budgets compared to MR.
MediaRadar's support is outstanding and makes it easy to work with them. Winmo has a more comprehensive view of media budgets compared to MR.