Media Radar - the greatest source for locating brand contact information
Anonymous | TrustRadius Reviewer
September 15, 2017

Media Radar - the greatest source for locating brand contact information

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Media Radar

A large majority of our organization uses Media Radar. Personally, my team and I use it to locate brand contacts. I have not really used Media Radar for any other purpose. I search for brands and am able to pull the brand contacts. Sometimes I take a look at the media spend as well and where brands are putting their money.
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
  • For some brands, no contacts are listed. This is really the only thing I believe Media Radar could improve on. Again, I'm primarily using it to pull contacts so that is an important feature to me.
  • Since I use Media Radar to locate brand information as well as contacts for outreach, it has positively impacted the amount of opportunities my organization receives.
The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
As far as I know, we do not generate any reports with Media Radar.
I sound like a broken record, but Media Radar is very well suited for finding contact information for different brands. Additionally, you can see a brand's media spend and what they have put their money towards. To dive even deeper, you can see trends in what a brand has done in terms of its media spend, what has seemed to work for them, etc.

MediaRadar Feature Ratings

Advanced search
8
Identification of new leads
10
List quality
10
List upload/download
Not Rated
Ideal customer targeting
Not Rated
Load time/data access
9
Contact information
9
Company information
10
Industry information
9
Lead qualification process
10
Smart lists and recommendations
Not Rated
Salesforce integration
Not Rated
Company/business profiles
9
Alerts and reminders
Not Rated
Data hygiene
9
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
8