Item: MediaRadar
Rating: 10
Author: David Willette

Use Cases and Deployment Scope

I use Media Radar as a sales tool to search for leads. I work for a media company, and we have recently started looking for advertising partners, and media radar is a great tool to find the right contacts in this space. It's not as extensive as other databases, but it's extremely tailored to media and advertising.

Pros and Cons

Very simple to use.
Lots of data on media agencies and media spend.
Very good customer service.

I think the user interface could use improvement.
Would be nice to have more accurate phone # information.
Could be updated more frequently.

Return on Investment

Given the spend amounts in media, finding the right contacts has a big ROI.
Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
They have a concierge to help you if it's missing contacts.

Alternatives Considered

ZoomInfo and DiscoverOrg

Media Radar is not as clean an interface, and not nearly as robust a platform. If you're looking for lots of information in every category on a company, you're better off going with the biggest firms (like ZoomInfo/DiscoverOrg). There's just more data on more people, with a more robust platform. However, if you really are focused on media/advertising, Media Radar is the right choice.

Other Software Used

UberConference, Zoom, HubSpot CRM

Likelihood to Recommend

If you're looking for contacts and leads in the media and advertising space, this is a very useful tool. I only have the light version, so I only have access to contact information, which is good for our budget. It makes it very easy to find the right people to get in touch with on media and advertising opportunities. If you pay more, you also get good info on their spend, spending categories, and spending periods.

Great for media/ad sales, specifically

Overall Satisfaction with Media Radar