Great for media/ad sales, specifically
David Willette profile photo
Updated November 01, 2019

Great for media/ad sales, specifically

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Media Radar

I use Media Radar as a sales tool to search for leads. I work for a media company, and we have recently started looking for advertising partners, and media radar is a great tool to find the right contacts in this space. It's not as extensive as other databases, but it's extremely tailored to media and advertising.
  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
Media Radar is not as clean an interface, and not nearly as robust a platform. If you're looking for lots of information in every category on a company, you're better off going with the biggest firms (like ZoomInfo/DiscoverOrg). There's just more data on more people, with a more robust platform. However, if you really are focused on media/advertising, Media Radar is the right choice.
I only have the light version, so I can't access a lot of the features that are included in the more expensive tiers. So at the moment I only generate reports on contacts that I'm looking at, which I can export, and then upload to other platforms if need be. But there are other more advanced reports available.
If you're looking for contacts and leads in the media and advertising space, this is a very useful tool. I only have the light version, so I only have access to contact information, which is good for our budget. It makes it very easy to find the right people to get in touch with on media and advertising opportunities. If you pay more, you also get good info on their spend, spending categories, and spending periods.

MediaRadar Feature Ratings

Advanced search
7
Identification of new leads
7
List quality
9
List upload/download
9
Ideal customer targeting
10
Load time/data access
10
Contact information
8
Company information
6
Industry information
7
Lead qualification process
Not Rated
Smart lists and recommendations
6
Salesforce integration
Not Rated
Company/business profiles
5
Alerts and reminders
7
Data hygiene
5
Automatic data refresh
7
Tags
6
Filters and segmentation
7
Sales email templates
Not Rated
Append emails to records
Not Rated