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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ecwid by Lightspeed

    Score10 out of 10
    N/AEcwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…

    $5

    per month

    Kartra

    Score9.8 out of 10
    N/AKartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.

    $99

    per month

    Pricing
    Ecwid by LightspeedKartra
    Editions & Modules
    Starter
    $5
    per month
    Venture
    $30
    per month
    Business
    $55
    per month
    Unlimited
    $130
    per month
    Starter
    $99
    per month
    Growth
    $189
    per month
    Professional
    $429
    per month
    Offerings
    Pricing Offerings
    Ecwid by LightspeedKartra
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalOptional
    Additional DetailsA 16% discount is offered for annual billing.Save $240 a year on an annual Starter subscription. Save $480 a year on an annual Growth subscription. Save $1440 a year on an annual Professional subscription.
    More Pricing Information
    Community Pulse
    Ecwid by LightspeedKartra
    Considered Both Products
    Ecwid
    No answer on this topic
    Genesis Digital
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    10 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    11 Answers
    No answers on this topic
    Happy with the feature set
    82%
    Happy with the feature set
    9 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    10 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    No answers on this topic
    Features
    Ecwid by LightspeedKartra
    Online Storefront
    Comparison of Online Storefront features of Ecwid by Lightspeed and Kartra
    Feature
    Ecwid by Lightspeed
    10.0
    13 Ratings
    25% above category average
    Kartra
    -
    Ratings
    Product catalog & listings10.013 Ratings00 Ratings
    Product management10.013 Ratings00 Ratings
    Bulk product upload10.06 Ratings00 Ratings
    Branding10.011 Ratings00 Ratings
    Mobile storefront10.011 Ratings00 Ratings
    Product variations10.013 Ratings00 Ratings
    Website integration10.012 Ratings00 Ratings
    Visual customization10.013 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Ecwid by Lightspeed and Kartra
    Feature
    Ecwid by Lightspeed
    10.0
    12 Ratings
    26% above category average
    Kartra
    -
    Ratings
    Abandoned cart recovery10.011 Ratings00 Ratings
    Checkout user experience10.011 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of Ecwid by Lightspeed and Kartra
    Feature
    Ecwid by Lightspeed
    10.0
    12 Ratings
    18% above category average
    Kartra
    -
    Ratings
    eCommerce security10.012 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Ecwid by Lightspeed and Kartra
    Feature
    Ecwid by Lightspeed
    10.0
    11 Ratings
    26% above category average
    Kartra
    -
    Ratings
    Promotions & discounts10.011 Ratings00 Ratings
    Personalized recommendations10.07 Ratings00 Ratings
    SEO10.09 Ratings00 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Ecwid by Lightspeed and Kartra
    Feature
    Ecwid by Lightspeed
    10.0
    13 Ratings
    22% above category average
    Kartra
    -
    Ratings
    Order processing10.013 Ratings00 Ratings
    Inventory management10.011 Ratings00 Ratings
    Shipping10.012 Ratings00 Ratings
    Custom functionality10.013 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ecwid by Lightspeed and Kartra
    Feature
    Ecwid by Lightspeed
    -
    Ratings
    Kartra
    9.0
    1 Ratings
    20% above category average
    WYSIWYG email editor00 Ratings8.01 Ratings
    Dynamic content00 Ratings9.01 Ratings
    Ability to test dynamic content00 Ratings8.01 Ratings
    Landing pages00 Ratings10.01 Ratings
    Mobile optimization00 Ratings9.01 Ratings
    Email deliverability reporting00 Ratings9.01 Ratings
    List management00 Ratings9.01 Ratings
    Triggered drip sequences00 Ratings10.01 Ratings
    Lead Management
    Comparison of Lead Management features of Ecwid by Lightspeed and Kartra
    Feature
    Ecwid by Lightspeed
    -
    Ratings
    Kartra
    8.5
    1 Ratings
    24% above category average
    Lead nurturing automation00 Ratings8.01 Ratings
    Data quality management00 Ratings9.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ecwid by Lightspeed and Kartra
    Feature
    Ecwid by Lightspeed
    -
    Ratings
    Kartra
    8.0
    1 Ratings
    7% above category average
    Calendaring00 Ratings8.01 Ratings
    Event/webinar marketing00 Ratings8.01 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ecwid by Lightspeed and Kartra
    Feature
    Ecwid by Lightspeed
    -
    Ratings
    Kartra
    7.0
    1 Ratings
    1% above category average
    Social profile integration00 Ratings7.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ecwid by Lightspeed and Kartra
    Feature
    Ecwid by Lightspeed
    -
    Ratings
    Kartra
    9.0
    1 Ratings
    26% above category average
    Dashboards00 Ratings9.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ecwid by Lightspeed and Kartra
    Feature
    Ecwid by Lightspeed
    -
    Ratings
    Kartra
    10.0
    1 Ratings
    62% above category average
    Customizability00 Ratings10.01 Ratings
    Best Alternatives
    Ecwid by LightspeedKartra
    Small Businesses
    Shopify Plus
    Score8.9 out of 10
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ecwid by LightspeedKartra
    Likelihood to Recommend
    10.0
    (13 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    9.6
    (2 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (8 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.6
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    Configurability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Ecwid by LightspeedKartra
    Likelihood to Recommend
    Ecwid
    Ecwid is absolutely perfect for any business that is looking to start out with online sales and mobile point-of-sale. Many times, business owners may have limited experience in setting up a website or point-of-sale. Having to spend on this expertise with a limited budget can be frustrating. Ecwid allows you to have great results even if you are a novice.
    Incentivized
    Read full review
    Genesis Digital
    Kartra is a great platform for a service-based business that needs a moderate cost solution and one-stop shop for their business needs. Kartra has a marketplace of professionals that can train and or get your services set up in the system. The access to Kartra experts is valuable since the platform does have a bit of a learning curve and is not user-friendly when just starting out.
    Incentivized
    Read full review
    Pros
    Ecwid
    • Clarity - there has been very little confusion and need to reach out to Customer Support for help
    • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
    • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
    Read full review
    Genesis Digital
    • Email Marketing
    • Sales Pages
    • CRM
    • Payment processor
    Incentivized
    Read full review
    Cons
    Ecwid
    • Recurring billing - ability to bill subscription customers without having to go to my payment gateway
    • Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
    • Expensive customization - if you want to customize anything, it is very expensive
    Read full review
    Genesis Digital
    • Training and onboarding
    • Customer Service
    • Initial set up
    Incentivized
    Read full review
    Likelihood to Renew
    Ecwid
    The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
    Incentivized
    Read full review
    Genesis Digital
    No answers on this topic
    Usability
    Ecwid
    I gave a 9 instead of a 10 only because I haven't figured out a function or two. I believe it has less to do with Ecwid's overall usability and more to do with my own understanding and skill level, but regardless, it may also have something to do with the limits of Ecwid's functions.
    Read full review
    Genesis Digital
    No answers on this topic
    Reliability and Availability
    Ecwid
    Always available. Very reliable
    Read full review
    Genesis Digital
    No answers on this topic
    Performance
    Ecwid
    Good overall performance both in desktop and mobile
    Read full review
    Genesis Digital
    No answers on this topic
    Support Rating
    Ecwid
    I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
    Read full review
    Genesis Digital
    No answers on this topic
    Implementation Rating
    Ecwid
    Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
    Read full review
    Genesis Digital
    No answers on this topic
    Alternatives Considered
    Ecwid
    We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition rounds. Most other vendors restrict the sales of firearms and ammunition, but even when just selling a part used to create ammunition, we were still restricted. I'm not really sure why they restrict sales of products like ours from different vendors. Ecwid had no such restrictions and were happy to confirm that for us.
    Incentivized
    Read full review
    Genesis Digital
    I switched from Teachable to Karta. Teachable was at a lower price point but I found it harder to use and didn't provide all of the features the Kartra offers. I also experienced holding on to funds for a long period of time after a transaction has been completed. I'm happy that I switched.
    Incentivized
    Read full review
    Scalability
    Ecwid
    Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
    Read full review
    Genesis Digital
    No answers on this topic
    Return on Investment
    Ecwid
    • We have not been able to measure the ROI as of yet, as we cannot get out of the gate with customization required.
    • It can be implemented quickly for basic online stores.
    • Once the system is configured, ROI will dramatically go up.
    Incentivized
    Read full review
    Genesis Digital
    • Great return on investment because you are able to get rid of many of the other programs you may be using.
    • Access to Kartra experts to get you up to speed on how to use the platform is a great value added within the Kartra marketplace. You can also add your services to the marketplace.
    • The CRM within Karta is top-notch. Allowing you to segment and tag your clients based on your own criteria.
    Incentivized
    Read full review
    ScreenShots

    Ecwid by Lightspeed Screenshots

    Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.