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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Elasticsearch

    Score8.5 out of 10
    N/AElasticsearch is an enterprise search tool from Elastic in Mountain View, California.

    $16

    per month

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A
    Pricing
    ElasticsearchGoogle Optimize
    Editions & Modules
    Standard
    $16.00
    per month
    Gold
    $19.00
    per month
    Platinum
    $22.00
    per month
    Enterprise
    Contact Sales
    Google Optimize
    Free
    Offerings
    Pricing Offerings
    ElasticsearchGoogle Optimize
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ElasticsearchGoogle Optimize
    Considered Both Products
    Elastic
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    82%
    Would buy again
    14 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    16 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    17 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    13 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    13 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    ElasticsearchGoogle Optimize
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Elasticsearch and Google Optimize
    Feature
    Elasticsearch
    -
    Ratings
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    a/b experiment testing00 Ratings4.08 Ratings
    Split URL testing00 Ratings2.08 Ratings
    Multivariate testing00 Ratings4.08 Ratings
    Multi-page/funnel testing00 Ratings1.06 Ratings
    Cross-browser testing00 Ratings6.44 Ratings
    Mobile app testing00 Ratings2.72 Ratings
    Test significance00 Ratings1.07 Ratings
    Visual / WYSIWYG editor00 Ratings3.07 Ratings
    Advanced code editor00 Ratings2.07 Ratings
    Page surveys00 Ratings5.02 Ratings
    Visitor recordings00 Ratings10.01 Ratings
    Preview mode00 Ratings3.06 Ratings
    Test duration calculator00 Ratings9.03 Ratings
    Experiment scheduler00 Ratings7.05 Ratings
    Experiment workflow and approval00 Ratings8.93 Ratings
    Dynamic experiment activation00 Ratings6.92 Ratings
    Client-side tests00 Ratings7.04 Ratings
    Server-side tests00 Ratings2.62 Ratings
    Mutually exclusive tests00 Ratings8.02 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Elasticsearch and Google Optimize
    Feature
    Elasticsearch
    -
    Ratings
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Standard visitor segmentation00 Ratings6.08 Ratings
    Behavioral visitor segmentation00 Ratings7.06 Ratings
    Traffic allocation control00 Ratings8.07 Ratings
    Website personalization00 Ratings7.07 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Elasticsearch and Google Optimize
    Feature
    Elasticsearch
    -
    Ratings
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Heatmap tool00 Ratings2.01 Ratings
    Click analytics00 Ratings9.03 Ratings
    Scroll maps00 Ratings9.02 Ratings
    Form fill analysis00 Ratings8.01 Ratings
    Conversion tracking00 Ratings9.06 Ratings
    Goal tracking00 Ratings8.07 Ratings
    Test reporting00 Ratings7.06 Ratings
    Results segmentation00 Ratings10.04 Ratings
    CSV export00 Ratings9.93 Ratings
    Experiments results dashboard00 Ratings9.97 Ratings
    Best Alternatives
    ElasticsearchGoogle Optimize
    Small Businesses
    Apache Solr
    Score7.9 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Medium-sized Companies
    IBM Watson Discovery
    Score9 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    Amazon CloudSearch
    Score8.5 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ElasticsearchGoogle Optimize
    Likelihood to Recommend
    9.0
    (48 ratings)
    5.0
    (10 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.8
    (9 ratings)
    8.7
    (4 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ElasticsearchGoogle Optimize
    Likelihood to Recommend
    Elastic
    Elasticsearch is a really scalable solution that can fit a lot of needs, but the bigger and/or those needs become, the more understanding & infrastructure you will need for your instance to be running correctly. Elasticsearch is not problem-free - you can get yourself in a lot of trouble if you are not following good practices and/or if are not managing the cluster correctly. Licensing is a big decision point here as Elasticsearch is a middleware component - be sure to read the licensing agreement of the version you want to try before you commit to it. Same goes for long-term support - be sure to keep yourself in the know for this aspect you may end up stuck with an unpatched version for years.
    Incentivized
    Read full review
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Pros
    Elastic
    • As I mentioned before, Elasticsearch's flexible data model is unparalleled. You can nest fields as deeply as you want, have as many fields as you want, but whatever you want in those fields (as long as it stays the same type), and all of it will be searchable and you don't need to even declare a schema beforehand!
    • Elastic, the company behind Elasticsearch, is super strong financially and they have a great team of devs and product managers working on Elasticsearch. When I first started using ES 3 years ago, I was 90% impressed and knew it would be a good fit. 3 years later, I am 200% impressed and blown away by how far it has come and gotten even better. If there are features that are missing or you don't think it's fast enough right now, I bet it'll be suitable next year because the team behind it is so dang fast!
    • Elasticsearch is really, really stable. It takes a lot to bring down a cluster. It's self-balancing algorithms, leader-election system, self-healing properties are state of the art. We've never seen network failures or hard-drive corruption or CPU bugs bring down an ES cluster.
    Incentivized
    Read full review
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Cons
    Elastic
    • Joining data requires duplicate de-normalized documents that make parent child relationships. It is hard and requires a lot of synchronizations
    • Tracking errors in the data in the logs can be hard, and sometimes recurring errors blow up the error logs
    • Schema changes require complete reindexing of an index
    Incentivized
    Read full review
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Likelihood to Renew
    Elastic
    We're pretty heavily invested in ElasticSearch at this point, and there aren't any obvious negatives that would make us reconsider this decision.
    Incentivized
    Read full review
    Google
    No answers on this topic
    Usability
    Elastic
    To get started with Elasticsearch, you don't have to get very involved in configuring what really is an incredibly complex system under the hood. You simply install the package, run the service, and you're immediately able to begin using it. You don't need to learn any sort of query language to add data to Elasticsearch or perform some basic searching. If you're used to any sort of RESTful API, getting started with Elasticsearch is a breeze. If you've never interacted with a RESTful API directly, the journey may be a little more bumpy. Overall, though, it's incredibly simple to use for what it's doing under the covers.
    Incentivized
    Read full review
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    Support Rating
    Elastic
    We've only used it as an opensource tooling. We did not purchase any additional support to roll out the elasticsearch software. When rolling out the application on our platform we've used the documentation which was available online. During our test phases we did not experience any bugs or issues so we did not rely on support at all.
    Incentivized
    Read full review
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    Implementation Rating
    Elastic
    Do not mix data and master roles. Dedicate at least 3 nodes just for Master
    Incentivized
    Read full review
    Google
    No answers on this topic
    Alternatives Considered
    Elastic
    As far as we are concerned, Elasticsearch is the gold standard and we have barely evaluated any alternatives. You could consider it an alternative to a relational or NoSQL database, so in cases where those suffice, you don't need Elasticsearch. But if you want powerful text-based search capabilities across large data sets, Elasticsearch is the way to go.
    Incentivized
    Read full review
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    Return on Investment
    Elastic
    • We have had great luck with implementing Elasticsearch for our search and analytics use cases.
    • While the operational burden is not minimal, operating a cluster of servers, using a custom query language, writing Elasticsearch-specific bulk insert code, the performance and the relative operational ease of Elasticsearch are unparalleled.
    • We've easily saved hundreds of thousands of dollars implementing Elasticsearch vs. RDBMS vs. other no-SQL solutions for our specific set of problems.
    Incentivized
    Read full review
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    ScreenShots