What users are saying about
9 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

Google Optimize

We are not experts in testing, so there are probably better and more equipped alternatives out there but for our small organization with limited testing resources, this works fine. If you are a small team and you need to manage a few tests at the same time, this is probably the right choice considering it's free. If you are a bigger team that needs to add way more data and complexity to your tests you shouldn't use Google Optimize as integration might be hard. Also, if you can't stand the "flickering," try something else
Santiago Valdés profile photo

Feature Rating Comparison

Testing and Experimentation

Google Optimize
9.5
a/b experiment testing
Google Optimize
10.0
Split URL testing
Google Optimize
9.0
Multivariate testing
Google Optimize
10.0
Test significance
Google Optimize
10.0
Visual / WYSIWYG editor
Google Optimize
10.0
Advanced code editor
Google Optimize
8.0

Audience Segmentation & Targeting

Google Optimize
9.0
Standard visitor segmentation
Google Optimize
10.0
Behavioral visitor segmentation
Google Optimize
8.0
Traffic allocation control
Google Optimize
10.0
Website personalization
Google Optimize
8.0

Results and Analysis

Google Optimize
8.0
Experiments results dashboard
Google Optimize
8.0

Pros

Google Optimize

  • The interface is very easy and intuitive. You can quickly create a test and get it running in a few minutes.
  • It connects very well with Google Analytics (in case you use it) so you can gather all the data quickly. You generally measure an A/B or MVT against a goal, so you quickly get all your GA goals, which makes it VERY easy to start a new test.
  • Reporting is nice and easy. You can see quickly whether the test is a winner, amount of users, conversions, etc.
  • We don't generally use the A/B test where you can edit your content directly on Optimize. We rather use the redirect (and we design the test), BUT it looks very easy to use, so for someone who really wants to make a very quick test (or doesn't have the support of IT), it's possible with that.
Santiago Valdés profile photo

Cons

Google Optimize

  • Integration is not good. You have to add a "flickering" code to avoid loading the actual page (in case you get the experiment and not the control). This is the main reason why I am giving them a low score. The flickering code doesn't show absolutely ANYTHING until the time you state. If you add a low time, it will show a page and then reload and show the new one, which confuses the user. So this is a very bad experience from the user's perspective.
  • Documentation regarding the "flickering" thing is not that accurate. It took a lot of time to actually get it to work. Debugging needs to improve.
Santiago Valdés profile photo

Alternatives Considered

Google Optimize

To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about.
Santiago Valdés profile photo

Return on Investment

Google Optimize

  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Meredith Walter profile photo

Pricing Details

Google Optimize

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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