What users are saying about
13 Ratings
13 Ratings
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Score 7.6 out of 101

Likelihood to Recommend

Google Optimize

Great for users just getting started with A/B testing or on a budget. A wide array of native functionality, and then there is always the option of moving up to the paid version for more options. I recommend it for small to medium-sized businesses if they don't already have any test solutions installed. Since many already use Google Analytics, it's very easy to see the value in connecting one more natively integrated tool.
Scot Chandler profile photo

Feature Rating Comparison

Testing and Experimentation

Google Optimize
7.4
a/b experiment testing
Google Optimize
9.7
Split URL testing
Google Optimize
9.0
Multivariate testing
Google Optimize
8.0
Multi-page/funnel testing
Google Optimize
7.0
Cross-browser testing
Google Optimize
5.0
Mobile app testing
Google Optimize
7.0
Test significance
Google Optimize
8.7
Visual / WYSIWYG editor
Google Optimize
8.7
Advanced code editor
Google Optimize
8.0
Preview mode
Google Optimize
6.0
Experiment scheduler
Google Optimize
7.0
Experiment workflow and approval
Google Optimize
6.0
Client-side tests
Google Optimize
8.0
Server-side tests
Google Optimize
6.0

Audience Segmentation & Targeting

Google Optimize
8.4
Standard visitor segmentation
Google Optimize
8.7
Behavioral visitor segmentation
Google Optimize
8.0
Traffic allocation control
Google Optimize
9.0
Website personalization
Google Optimize
8.0

Results and Analysis

Google Optimize
8.1
Conversion tracking
Google Optimize
8.5
Goal tracking
Google Optimize
9.0
Test reporting
Google Optimize
8.5
Results segmentation
Google Optimize
8.0
CSV export
Google Optimize
7.0
Experiments results dashboard
Google Optimize
7.3

Pros

Google Optimize

  • Easy test implementation. You're up and running once you've pinned down your hypothesis.
  • Goals and conversion points can be easily mapped to any test.
  • Customization of goals in case you don't have one setup.
  • Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.
No photo available

Cons

Google Optimize

  • The free version limits you to only 3 tests running at a time.
  • Sometimes page flicker can occur and implementing the page hiding snippet via GTM is rather difficult.
Meredith Walter profile photo

Support

Google Optimize

Google Optimize 1.0
Based on 1 answer
There is no support other than what you can find by searching the Help menu or Google itself.
Scot Chandler profile photo

Alternatives Considered

Google Optimize

To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about.
Santiago Valdés profile photo

Return on Investment

Google Optimize

  • There was a positive ROI since the program has a free tier.
No photo available

Pricing Details

Google Optimize

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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