Google Optimize

Google Optimize

Google Optimize

45 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Optimize	Score 6.7 out of 10	N/A	Google offers the Optimize A/B testing tool for testing website content and versions.	N/A

Pricing

Google Optimize

Editions & Modules

Google Optimize: Free

Offerings

Pricing Offerings
Google Optimize
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Google Optimize
Considered Both Products	Google Optimize Verified User Analyst Chose Google Optimize We switched from Google Optimize to AB Tasty which is a paid platform. AB Tasty provides much better capabilities and support, although this is with a cost implication which Google Optimize didn’t have. Google Optimize was useful as an introductory platform prior to getting a … Incentivized Helpful? Verified User General Manager Chose Google Optimize Google Optimize 360 is expensive but definitely more accurate and reliable than the other simple tools out there. Incentivized Helpful? Verified User Manager Chose Google Optimize Adobe Target is extremely powerful and provides features Google Optimize does not, but Adobe Target is also more expensive and harder to use. Google Optimize could benefit by offering basic built-in reporting so it doesn't require Google Analytics events. Incentivized Helpful? GB Garegin Baghdasaryan Senior Digital Media Manager Chose Google Optimize Much better and easier to use. Incentivized Helpful? Verified User Manager Chose Google Optimize We didn't use Optimizely very long as it fell out of budget due to complexity with the experiment setup. Incentivized Helpful? Scot Chandler Senior Consultant Chose Google Optimize Google Optimize is a great entry-level test platform and is an ideal solution for my clients that want something simple to start with and see value. Although not as robust as the paid platforms, it still does the job well and delivers believable data ties to one of the most … Incentivized Helpful? Verified User Manager Chose Google Optimize Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites … Incentivized Helpful? Verified User Manager Chose Google Optimize Other products probably are more in-depth, but also cost more money and require technical resources to install. Incentivized Helpful? Santiago Valdés Cofounder / Marketing, Growth, Technology, Experience Chose Google Optimize To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about. Incentivized Helpful?

Features

Google Optimize

Testing and Experimentation

Comparison of Testing and Experimentation features of Product A and Product B
	Google Optimize 4.9 8 Ratings 53% below category average
a/b experiment testing	4.08 Ratings
Split URL testing	2.08 Ratings
Multivariate testing	4.08 Ratings
Multi-page/funnel testing	1.06 Ratings
Cross-browser testing	6.44 Ratings
Mobile app testing	2.72 Ratings
Test significance	1.07 Ratings
Visual / WYSIWYG editor	3.07 Ratings
Advanced code editor	2.07 Ratings
Page surveys	5.02 Ratings
Visitor recordings	10.01 Ratings
Preview mode	3.06 Ratings
Test duration calculator	9.03 Ratings
Experiment scheduler	7.05 Ratings
Experiment workflow and approval	8.93 Ratings
Dynamic experiment activation	6.92 Ratings
Client-side tests	7.04 Ratings
Server-side tests	2.62 Ratings
Mutually exclusive tests	8.02 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	Google Optimize 7.0 8 Ratings 22% below category average
Standard visitor segmentation	6.08 Ratings
Behavioral visitor segmentation	7.06 Ratings
Traffic allocation control	8.07 Ratings
Website personalization	7.07 Ratings

Results and Analysis

Comparison of Results and Analysis features of Product A and Product B
	Google Optimize 8.2 8 Ratings 5% below category average
Heatmap tool	2.01 Ratings
Click analytics	9.03 Ratings
Scroll maps	9.02 Ratings
Form fill analysis	8.01 Ratings
Conversion tracking	9.06 Ratings
Goal tracking	8.07 Ratings
Test reporting	7.06 Ratings
Results segmentation	10.04 Ratings
CSV export	9.93 Ratings
Experiments results dashboard	9.97 Ratings

User Ratings
	Google Optimize
Likelihood to Recommend	5.0 (10 ratings)
Usability	10.0 (1 ratings)
Support Rating	8.7 (4 ratings)

User Testimonials
	Google Optimize
Likelihood to Recommend	Google It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool Incentivized Verified User Anonymous Read full review
Pros	Google Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests. Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system. Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA. Incentivized Scot Chandler Senior Consultant Read full review
Cons	Google Only works for browsers, not for the apps testing. Missing possibility to test complicated features. Audience division in groups is not always accurate. Incentivized Verified User Anonymous Read full review
Usability	Google Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone. Incentivized Verified User Anonymous Read full review
Support Rating	Google Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Google Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics. Incentivized Verified User Anonymous Read full review
Return on Investment	Google We were able to increase our main KPI for conversions by almost 50% by testing button copy. We were able to increase secondary KPIs for conversions by almost 30% by testing form design. Incentivized Meredith Walter Web Analyst Read full review
ScreenShots