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15 Ratings
15 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Google Optimize

If you need to test competing for landing page designs to drive more conversion, Google Optimize is a great tool. If you need to check specific action words in a CTA, then this is perfect for measuring that.Optimization can get a bit tricky when it comes to developing an experiment with both mobile and desktop to keep in mind. If you have a responsive site and use different images or layouts for each device size, you may need someone familiar with HTML and CSS to create the experiment correctly. Or else you risk a subset of your audience being served an inferior performing page. Optimize would not be the tool to use if you need to test user-flows; rather, that would be a server-side testing tool.
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Feature Rating Comparison

Testing and Experimentation

Google Optimize
7.5
a/b experiment testing
Google Optimize
9.7
Split URL testing
Google Optimize
8.7
Multivariate testing
Google Optimize
8.2
Multi-page/funnel testing
Google Optimize
6.0
Cross-browser testing
Google Optimize
5.0
Mobile app testing
Google Optimize
7.0
Test significance
Google Optimize
9.0
Visual / WYSIWYG editor
Google Optimize
8.5
Advanced code editor
Google Optimize
8.0
Preview mode
Google Optimize
6.7
Test duration calculator
Google Optimize
8.0
Experiment scheduler
Google Optimize
7.0
Experiment workflow and approval
Google Optimize
6.0
Client-side tests
Google Optimize
8.0
Server-side tests
Google Optimize
6.0

Audience Segmentation & Targeting

Google Optimize
8.4
Standard visitor segmentation
Google Optimize
8.5
Behavioral visitor segmentation
Google Optimize
8.0
Traffic allocation control
Google Optimize
9.0
Website personalization
Google Optimize
8.0

Results and Analysis

Google Optimize
8.4
Click analytics
Google Optimize
9.0
Conversion tracking
Google Optimize
8.7
Goal tracking
Google Optimize
9.0
Test reporting
Google Optimize
8.7
Results segmentation
Google Optimize
8.5
CSV export
Google Optimize
7.0
Experiments results dashboard
Google Optimize
7.8

Pros

Google Optimize

  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
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Cons

Google Optimize

  • Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
  • Limitation on the number of concurrent tests that you can run.
  • Dashboard on hypothesis so you can rerun or repurpose a test previously ran.
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Support

Google Optimize

Google Optimize 3.5
Based on 2 answers
I haven't needed to use support yet.
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Alternatives Considered

Google Optimize

To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about.
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Return on Investment

Google Optimize

  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Meredith Walter profile photo

Pricing Details

Google Optimize

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Optimize
8.7

Support

Google Optimize
3.5

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