Google Optimize: Great entry level A/B test platform
Scot Chandler | TrustRadius Reviewer
November 13, 2019

Google Optimize: Great entry level A/B test platform

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Optimize

I use Google Optimize with clients that don't already have an A/B solution in place and need one quickly that will handle an array of basic testing scenarios. Several other clients already have it in place, making it an ideal platform to work off of. Google Optimize is a perfect solution to help clients new to the world of A/B testing see immediate value and benefit, all verified by their existing Google Analytics data.
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
  • The user interface could use some updating. The UX is not as smooth as it could be and lacks some of the visual appeal found on paid alternatives.
  • Reporting interface is rather bland and lacks the colorful data output often seen on competing platforms.
  • Useful with clients on a budget who need to see ROI without another paid platform to install.
  • Setting up Google Optimize helps as an additional value add when bidding on projects.
  • Nothing negative unless a larger client needs a more robust package; then, there is always Google Optimize 360 as well as platforms from other vendors.
Google Optimize is a great entry-level test platform and is an ideal solution for my clients that want something simple to start with and see value. Although not as robust as the paid platforms, it still does the job well and delivers believable data ties to one of the most respectable analytics platforms in the world.
There is no support other than what you can find by searching the Help menu or Google itself.

Do you think Google Optimize delivers good value for the price?

Yes

Are you happy with Google Optimize's feature set?

Yes

Did Google Optimize live up to sales and marketing promises?

Yes

Did implementation of Google Optimize go as expected?

Yes

Would you buy Google Optimize again?

Yes

Great for users just getting started with A/B testing or on a budget. A wide array of native functionality, and then there is always the option of moving up to the paid version for more options. I recommend it for small to medium-sized businesses if they don't already have any test solutions installed. Since many already use Google Analytics, it's very easy to see the value in connecting one more natively integrated tool.

Google Optimize Feature Ratings

a/b experiment testing
9
Split URL testing
9
Multivariate testing
5
Multi-page/funnel testing
7
Cross-browser testing
5
Mobile app testing
7
Test significance
9
Visual / WYSIWYG editor
8
Advanced code editor
Not Rated
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
6
Test duration calculator
Not Rated
Experiment scheduler
7
Experiment workflow and approval
6
Dynamic experiment activation
Not Rated
Client-side tests
8
Server-side tests
6
Mutually exclusive tests
Not Rated
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Traffic allocation control
10
Website personalization
10
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
9
Goal tracking
10
Test reporting
9
Results segmentation
8
CSV export
7
Experiments results dashboard
8