Google Optimize is a must-have tool for anyone with a website
Updated April 12, 2021
Google Optimize is a must-have tool for anyone with a website
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Optimize
Our organization is using Google Optimize to conduct basic A/B testing experiments and to personalize experiences based on various attributes. Google Optimize allows any user to easily create experiences without having to have very technical skill sets. For some other tools we've used, that wasn't the case.
- Easy interface for anyone to use
- Integrates with Google Analytics
- Easy setup with Google Tag Manager or on its own
- Built-in reporting so you don't have to use Google Analytics
- Increase limits for the free version
- Add ability to work for mobile apps
- Google Optimize 360 (paid version) saves money compared to most other competitors
- Training costs are lowered because of good documentation and resources
- Saves money because Google integrates well with third-party applications
Adobe Target is extremely powerful and provides features Google Optimize does not, but Adobe Target is also more expensive and harder to use. Google Optimize could benefit by offering basic built-in reporting so it doesn't require Google Analytics events.
Do you think Google Optimize delivers good value for the price?
Yes
Are you happy with Google Optimize's feature set?
Yes
Did Google Optimize live up to sales and marketing promises?
Yes
Did implementation of Google Optimize go as expected?
Yes
Would you buy Google Optimize again?
Yes