Why you should have Google Oprimize as your main CRO Platform
Anonymous | TrustRadius Reviewer
June 05, 2019

Why you should have Google Oprimize as your main CRO Platform

Score 10 out of 10
Vetted Review
Reseller
Review Source

Overall Satisfaction with Google Optimize

Google Optimize is used primarily by the marketing team. However, the usage extends to our business team, including product owners. It's a great tool to prove a hypothesis and some highly strong opinions when it comes to implementing ideas. Any type of test eliminates guesswork as data always prove what works well with customers.
  • Easy test implementation. You're up and running once you've pinned down your hypothesis.
  • Goals and conversion points can be easily mapped to any test.
  • Customization of goals in case you don't have one setup.
  • Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.
  • Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
  • Limitation on the number of concurrent tests that you can run.
  • Dashboard on hypothesis so you can rerun or repurpose a test previously ran.
  • Positive impact on conversions at the earliest goal.
  • The significance becomes small when e-commerce is the main goal of a test due to multiple funnel settings. Using secondary goals mitigates this issue.
  • Linear funnel is much easier to track.
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
Google Optimize should be on top of any business list. It's easy to implement. If you have Google Tag Manager already in place, then you actually don't need help from a developer. However, if you don't have GTM implemented then you definitely need help. But it's a one-time setup. With so many guides available online, you won't be stuck.

Google Optimize Feature Ratings

a/b experiment testing
10
Split URL testing
9
Multivariate testing
9
Test significance
7
Visual / WYSIWYG editor
8
Advanced code editor
8
Preview mode
6
Experiment scheduler
7
Standard visitor segmentation
8
Traffic allocation control
7
Website personalization
6
Conversion tracking
8
Goal tracking
8
Test reporting
8
Experiments results dashboard
6