Why you should have Google Oprimize as your main CRO Platform
June 05, 2019
Why you should have Google Oprimize as your main CRO Platform
Score 10 out of 10
Vetted Review
Overall Satisfaction with Google Optimize
Google Optimize is used primarily by the marketing team. However, the usage extends to our business team, including product owners. It's a great tool to prove a hypothesis and some highly strong opinions when it comes to implementing ideas. Any type of test eliminates guesswork as data always prove what works well with customers.
Pros
- Easy test implementation. You're up and running once you've pinned down your hypothesis.
- Goals and conversion points can be easily mapped to any test.
- Customization of goals in case you don't have one setup.
- Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.
Cons
- Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
- Limitation on the number of concurrent tests that you can run.
- Dashboard on hypothesis so you can rerun or repurpose a test previously ran.
- Positive impact on conversions at the earliest goal.
- The significance becomes small when e-commerce is the main goal of a test due to multiple funnel settings. Using secondary goals mitigates this issue.
- Linear funnel is much easier to track.
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
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