Email on Acid vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Email on Acid
Score 6.9 out of 10
N/A
Email On Acid is an email marketing solution built as a standalone product and as an integration into marketing automation tools such as Salesforce Marketing Cloud and Marketo. It includes features such as collaboration, code analysis, and spam filter testing.
$86
month
Listrak
Score 8.8 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
Email on AcidListrak
Editions & Modules
The Basics
$86
month
Premium
$132
month
Professional
$499
month
No answers on this topic
Offerings
Pricing Offerings
Email on AcidListrak
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSave 15% on the monthly cost when billed annually!
More Pricing Information
Features
Email on AcidListrak
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Email on Acid
9.2
4 Ratings
13% above category average
Listrak
-
Ratings
Mobile optimization10.02 Ratings00 Ratings
Email deliverability reporting8.53 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Email on Acid
9.0
2 Ratings
15% above category average
Listrak
-
Ratings
Dashboards8.01 Ratings00 Ratings
Standard reports10.01 Ratings00 Ratings
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User Ratings
Email on AcidListrak
Likelihood to Recommend
7.2
(5 ratings)
7.1
(10 ratings)
User Testimonials
Email on AcidListrak
Likelihood to Recommend
Email On Acid Inc.
Great for use during the QA process prior to launching new email marketing campaigns to identify inboxing issues, spam red flags, and inconsistent design across ESPs prior to sending. Not so great for creating emails - better suited for testing them as EOA doesn't integrate with marketing automation platforms, so you'd be doing double work.
Read full review
Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
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Pros
Email On Acid Inc.
  • Great intelligent HTML editor
  • Great inbox preview rendering
  • Excellent customer support
Read full review
Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
Read full review
Cons
Email On Acid Inc.
  • Poor interface via Blackbaud
  • Speed
  • Dark mode
Read full review
Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
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Alternatives Considered
Email On Acid Inc.
Email on Acid has more features than Litmus. They offer more email clients to test on and during my time using both tools, had fewer clients that displayed as being down. This was a major time suck especially when testing for specific clients such as Microsoft Outlook.
Read full review
Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
Read full review
Return on Investment
Email On Acid Inc.
  • It makes our quality assurance tests efficient
  • Gives confidence to send strong deliverables to clients
Read full review
Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
Read full review
ScreenShots

Email on Acid Screenshots

Screenshot of Whether you know HTML or not, our new Campaign Precheck gives you the power to fix email mistakes while you QA, so you can create a message that every subscriber can read and understand.Screenshot of See what your email looks like on more than 70 clients and devices. View the emails in portrait or landscape so you know how your email will look for every subscriber.Screenshot of Test and edit instantly. Simply load up your email and tweak the code in our editor – you’ll see the preview change as you adjust the code.Screenshot of Whether you’re an email marketer or a developer, our tools can help your team streamline the email testing process. Use the “share” link to easily send test results to team members and clients. Our mark-up tool also allows reviewers to draw or comment within the email previews.Screenshot of Image validation makes sure your images render properly on every email client and device, so you can reach more subscribers on more platforms.Screenshot of Email testing, simplified. Send a test email directly from your email service provider or upload your HTML to our system. We’ll help you spot funky formatting, broken links and code problems.