What users are saying about
13 Ratings
13 Ratings
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Score 4.4 out of 101

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Likelihood to Recommend

Emarsys

Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them
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Feature Rating Comparison

Email & Online Marketing

Emarsys
4.2
WYSIWYG email editor
Emarsys
1.0
Dynamic content
Emarsys
1.0
Ability to test dynamic content
Emarsys
5.9
Landing pages
Emarsys
7.0
A/B testing
Emarsys
6.0
Mobile optimization
Emarsys
2.8
Email deliverability
Emarsys
5.3
List management
Emarsys
3.6
Triggered drip sequences
Emarsys
5.4

Lead Management

Emarsys
6.0
Lead nurturing
Emarsys
6.0
Lead scoring and grading
Emarsys
6.0

Reporting & Analytics

Emarsys
4.8
Dashboards
Emarsys
7.0
Standard reports
Emarsys
5.4
Custom reports
Emarsys
1.9

Platform & Infrastructure

Emarsys
2.3
API
Emarsys
5.0
Role-based workflow & approvals
Emarsys
1.0
Customizability
Emarsys
1.0

Pros

  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
No photo available

Cons

  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Joel Samonie profile photo

Likelihood to Renew

Emarsys9.9
Based on 2 answers
We have no intention of changing Emarsys
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Alternatives Considered

Emarsys is more intuitive and easier to use than Adestra. Its customer personalisations and segmentation capabilities are stronger
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Return on Investment

  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
No photo available

Pricing Details

Emarsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details