Emarsys

Emarsys

40 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Emarsys	Score 7.5 out of 10	N/A	Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.	N/A

Pricing

Emarsys

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Emarsys
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

Required

Additional Details

—

More Pricing Information

Community Pulse
	Emarsys
Considered Both Products	Emarsys Verified User Project Manager Chose Emarsys Emarsys offered a way more flexible and modern user interface. Furthermore, the management of email campaigns seemed smoother, and simpler - which is essential concerning our rather small team size. Integration of automation programs using our product catalog was also crucial, … Incentivized Helpful? Daniel Berry SEO Strategist Chose Emarsys Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or … Incentivized Helpful? Robert Callum Global Head of Strategy Chose Emarsys These two products, Mailchimp and Constant Contact, were our very first experiences. However, we were highly unhappy with how they worked. With Emarsys, we can send messages to the audience at a mass level. Email advertising is one of our most favoruite features in Emarsys and … Incentivized Helpful? Kate Woodward Marketing Project Manager Chose Emarsys Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from … Incentivized Helpful? Verified User Manager Chose Emarsys Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more … Incentivized Helpful? Joel Samonie Web Development and Design Chose Emarsys Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms. They need to seriously improve the email … Helpful? Verified User Professional Chose Emarsys Emarsys is more intuitive and easier to use than Adestra. Its customer personalisations and segmentation capabilities are stronger. Incentivized Helpful? Verified User Engineer Chose Emarsys We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they … Incentivized Helpful? Verified User Director Chose Emarsys Emarsys competes very well with its competitors Helpful?
Top Pros	Pro Easy to use Pro Ability to segment Pro One to one
Top Cons	Minus Support team Minus Pay extra Minus Learning curve

Features

Emarsys

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Emarsys 6.6 8 Ratings 16% below category average
WYSIWYG email editor	7.06 Ratings
Dynamic content	8.06 Ratings
Ability to test dynamic content	4.17 Ratings
Landing pages	8.03 Ratings
A/B testing	7.17 Ratings
Mobile optimization	6.17 Ratings
Email deliverability reporting	6.58 Ratings
List management	4.68 Ratings
Triggered drip sequences	7.75 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Emarsys 6.5 5 Ratings 17% below category average
Lead nurturing automation	6.15 Ratings
Lead scoring and grading	7.04 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Emarsys 6.9 8 Ratings 8% below category average
Dashboards	7.58 Ratings
Standard reports	7.08 Ratings
Custom reports	6.17 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Emarsys 6.8 7 Ratings 11% below category average
API	6.57 Ratings
Role-based workflow & approvals	6.14 Ratings
Customizability	5.57 Ratings
Integration with Salesforce.com	7.14 Ratings
Integration with Microsoft Dynamics CRM	9.02 Ratings

Best Alternatives
	Emarsys
Small Businesses	Vbout Score 9.5 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.3 out of 10
Enterprises	PFL Direct Mail Platform Score 9.3 out of 10
All Alternatives	View all alternatives

User Ratings
	Emarsys
Likelihood to Recommend	7.4 (11 ratings)
Likelihood to Renew	9.9 (2 ratings)
Ease of integration	5.0 (1 ratings)

User Testimonials
	Emarsys
Likelihood to Recommend	SAP Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies. Incentivized Daniel Berry SEO Strategist Read full review
Pros	SAP It has the ability to reach maximum market chains. It helps to keep our customer’s data confidential in any means. It encourages one-to-one customer engagement which has helped us developing more trust in our customers. It is targeting the required and interested audience for the organization. Incentivized Robert Callum Global Head of Strategy Read full review
Cons	SAP The email and content builder is significantly worse than other email marketing platforms I've used Emails campaigns cannot be used in more than one automation flow Amount of emails collected and being sent for smart insight are inaccurate I've rarely completed a task without some type of user interface error Customer service mostly directs you to help center on website You have to pay extra for training You have to pay extra for reporting in which the system cannot provide Lengthy contract with a high price tag Joel Samonie Web Development and Design Read full review
Likelihood to Renew	SAP We have no intention of changing Emarsys Incentivized Verified User Anonymous Read full review
Alternatives Considered	SAP Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services. Incentivized Kate Woodward Marketing Project Manager Read full review
Return on Investment	SAP From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business. Reliable and giving cost effective services. Incentivized Kate Woodward Marketing Project Manager Read full review
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