Emarsys vs. Microsoft Dynamics 365

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emarsys
Score 7.6 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Microsoft Dynamics 365
Score 7.8 out of 10
N/A
Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.
$44
per month
Pricing
EmarsysMicrosoft Dynamics 365
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EmarsysMicrosoft Dynamics 365
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
EmarsysMicrosoft Dynamics 365
Considered Both Products
Emarsys
Chose Emarsys
Emarsys offered a way more flexible and modern user interface. Furthermore, the management of email campaigns seemed smoother, and simpler - which is essential concerning our rather small team size. Integration of automation programs using our product catalog was also crucial, …
Microsoft Dynamics 365

No answer on this topic

Top Pros
Top Cons
Features
EmarsysMicrosoft Dynamics 365
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Emarsys
6.6
8 Ratings
16% below category average
Microsoft Dynamics 365
-
Ratings
WYSIWYG email editor7.06 Ratings00 Ratings
Dynamic content7.96 Ratings00 Ratings
Ability to test dynamic content4.17 Ratings00 Ratings
Landing pages8.03 Ratings00 Ratings
A/B testing7.17 Ratings00 Ratings
Mobile optimization6.17 Ratings00 Ratings
Email deliverability reporting6.68 Ratings00 Ratings
List management4.68 Ratings00 Ratings
Triggered drip sequences7.75 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Emarsys
6.5
5 Ratings
17% below category average
Microsoft Dynamics 365
-
Ratings
Lead nurturing automation6.15 Ratings00 Ratings
Lead scoring and grading7.04 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Emarsys
6.9
8 Ratings
8% below category average
Microsoft Dynamics 365
-
Ratings
Dashboards7.58 Ratings00 Ratings
Standard reports7.08 Ratings00 Ratings
Custom reports6.17 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Emarsys
6.8
7 Ratings
11% below category average
Microsoft Dynamics 365
-
Ratings
API6.57 Ratings00 Ratings
Role-based workflow & approvals6.14 Ratings00 Ratings
Customizability5.67 Ratings00 Ratings
Integration with Salesforce.com7.14 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Emarsys
-
Ratings
Microsoft Dynamics 365
7.9
69 Ratings
3% above category average
Customer data management / contact management00 Ratings8.768 Ratings
Workflow management00 Ratings7.266 Ratings
Territory management00 Ratings8.250 Ratings
Opportunity management00 Ratings8.462 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.665 Ratings
Contract management00 Ratings8.451 Ratings
Quote & order management00 Ratings8.447 Ratings
Interaction tracking00 Ratings7.259 Ratings
Channel / partner relationship management00 Ratings7.650 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Emarsys
-
Ratings
Microsoft Dynamics 365
6.9
54 Ratings
8% below category average
Case management00 Ratings7.850 Ratings
Call center management00 Ratings8.144 Ratings
Help desk management00 Ratings4.948 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Emarsys
-
Ratings
Microsoft Dynamics 365
7.8
66 Ratings
3% above category average
Lead management00 Ratings8.460 Ratings
Email marketing00 Ratings7.261 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Emarsys
-
Ratings
Microsoft Dynamics 365
7.8
63 Ratings
3% above category average
Task management00 Ratings7.458 Ratings
Billing and invoicing management00 Ratings7.643 Ratings
Reporting00 Ratings8.452 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Emarsys
-
Ratings
Microsoft Dynamics 365
8.9
64 Ratings
16% above category average
Forecasting00 Ratings9.154 Ratings
Pipeline visualization00 Ratings9.160 Ratings
Customizable reports00 Ratings8.463 Ratings
Customization
Comparison of Customization features of Product A and Product B
Emarsys
-
Ratings
Microsoft Dynamics 365
7.8
66 Ratings
3% above category average
Custom fields00 Ratings8.365 Ratings
Custom objects00 Ratings7.960 Ratings
Scripting environment00 Ratings8.347 Ratings
API for custom integration00 Ratings6.851 Ratings
Security
Comparison of Security features of Product A and Product B
Emarsys
-
Ratings
Microsoft Dynamics 365
7.9
61 Ratings
5% below category average
Single sign-on capability00 Ratings8.355 Ratings
Role-based user permissions00 Ratings7.556 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Emarsys
-
Ratings
Microsoft Dynamics 365
8.0
36 Ratings
10% above category average
Social data00 Ratings8.335 Ratings
Social engagement00 Ratings7.636 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Emarsys
-
Ratings
Microsoft Dynamics 365
7.6
55 Ratings
6% above category average
Marketing automation00 Ratings7.655 Ratings
Compensation management00 Ratings7.628 Ratings
Platform
Comparison of Platform features of Product A and Product B
Emarsys
-
Ratings
Microsoft Dynamics 365
8.4
47 Ratings
11% above category average
Mobile access00 Ratings8.447 Ratings
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EmarsysMicrosoft Dynamics 365
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Score 9.8 out of 10
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PFL Direct Mail Platform
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Score 9.3 out of 10
Creatio
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Score 9.1 out of 10
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Score 9.3 out of 10
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Score 9.1 out of 10
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User Ratings
EmarsysMicrosoft Dynamics 365
Likelihood to Recommend
7.4
(11 ratings)
7.8
(88 ratings)
Likelihood to Renew
9.9
(2 ratings)
8.0
(20 ratings)
Usability
-
(0 ratings)
8.0
(18 ratings)
Support Rating
-
(0 ratings)
7.9
(11 ratings)
Online Training
-
(0 ratings)
7.5
(2 ratings)
Implementation Rating
-
(0 ratings)
9.2
(4 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
3.9
(3 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
EmarsysMicrosoft Dynamics 365
Likelihood to Recommend
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Microsoft
All told, if it hadn't been for the fact that we were testing it with both employees who knew CRM lingo and those who were new, we wouldn't have found such an issue. The program itself can be very useful for people who already manage CRMs, who know how to use them, who know how to run and manage employees on them, namely because of the "one-stop-shop" concept in data visibility. When it came down to it though, if you have high-turnover, then this product will devolve into only being used for it's base components. Down the middle, we found that the people who'd been in marketing for 4-5 years fell into the product easily because of the way it was written. Everyone before that, with novice experience, thought it was written like a textbook for a graduate class - little to no leeway if you don't happen to know one specific term
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Pros
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Microsoft
  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
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Cons
SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Microsoft
  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
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Likelihood to Renew
SAP
We have no intention of changing Emarsys
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Microsoft
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
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Usability
SAP
No answers on this topic
Microsoft
My review can help others to choose the correct CRM like Microsoft Dynamics 365 CRM. I see lots of great things in Microsoft Dynamics 365 that make your business easy and smooth also MS allows users to customize the software according to their needs. So Thought I should share my experience with others.
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Support Rating
SAP
No answers on this topic
Microsoft
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
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Implementation Rating
SAP
No answers on this topic
Microsoft
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
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Alternatives Considered
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Microsoft
Salesforce has more desirable functions than Microsoft Dynamics 365, at a competitive price. Its user interface is far more superior, it has more customization, easier customization, and out of the box it is more pleasing to the eye and to the end user. If the client doesn't have a deep-rooted connection with Microsoft I wouldn't leap to Dynamics 365.
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Contract Terms and Pricing Model
SAP
No answers on this topic
Microsoft
On our purchase, I'd been interrogated about our usage. Our needs are met by Microsoft Dynamics 365, which is simple to use. With so much data and information available, we must ensure that it is presented correctly to managers. Due to a lack of use, we don't have to spend as much money on Salesforce.
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Professional Services
SAP
No answers on this topic
Microsoft
My company's preferred program right now is Microsoft Dynamics 365. We use it to keep track of customers and important sales metrics in a streamlined manner. Anyone familiar with CRMs will find the tool extremely useful. Considering that we have a good turnover, this product will be used for its basic segments. As a result, there are few chances of error with Microsoft dynamics because it is so easy to use. Many options for recording data on these leads are available. It meets our needs and pays off.
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Return on Investment
SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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Microsoft
  • It is hard to say, the reason why we are using Microsoft Dynamics CRM is because it is provided to us for free.
  • It could be worthwhile to investigate whether an alternative CRM (even though paid) can be used to boost the ROI
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