Emarsys vs. SmartFocus, now part of Actito
Emarsys vs. SmartFocus, now part of Actito
Product | Rating | Most Used By | Product Summary | Starting Price |
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Emarsys | N/A | Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition. | N/A | |
SmartFocus, now part of Actito | N/A | SmartFocus offers real-time interaction management software. Their messaging cloud marketing platform encompasses email, social, mobile and analytics capabilities. Founded in 1999 as EmailVision, SmartFocus has grown to serve customers across the globe; SmartFocus boasts over 2,500 customers of its Message Cloud, including HP, Mercedes-Benz, and others. It's features are relatively broad and encompassing, though central to it is the ability to build and launch email marketing campaigns. It also… | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | Required | No setup fee | ||||||||||||||
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Emarsys | SmartFocus, now part of Actito | |
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Top Pros | No answers on this topic | |
Top Cons |
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Email & Online Marketing |
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Lead Management |
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Reporting & Analytics |
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Platform & Infrastructure |
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Emarsys | SmartFocus, now part of Actito | |
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Small Businesses | Vbout Score 9.5 out of 10 | Emarsys Score 7.5 out of 10 |
Medium-sized Companies | PFL Direct Mail Platform Score 9.3 out of 10 | Monetate Score 7.0 out of 10 |
Enterprises | PFL Direct Mail Platform Score 9.3 out of 10 | Monetate Score 7.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Emarsys | SmartFocus, now part of Actito | |
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Likelihood to Recommend | 7.3 (11 ratings) | 7.0 (1 ratings) |
Likelihood to Renew | 9.9 (2 ratings) | - (0 ratings) |
Ease of integration | 5.0 (1 ratings) | - (0 ratings) |
Emarsys | SmartFocus, now part of Actito | |
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Likelihood to Recommend | SAP | Actito |
Pros | SAP | Actito |
Cons | SAP | Actito |
Likelihood to Renew | SAP | Actito No answers on this topic |
Alternatives Considered | SAP | Actito |
Return on Investment | SAP | Actito |
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