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Engage121 vs. Wildfire Interactive (Discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Engage121

    Score4 out of 10
    N/AEngage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.N/A

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
    Pricing
    Engage121Wildfire Interactive (Discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Engage121Wildfire Interactive (Discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Engage121Wildfire Interactive (Discontinued)
    Listening/monitoring
    Comparison of Listening/monitoring features of Engage121 and Wildfire Interactive (Discontinued)
    Feature
    Engage121
    7.2
    3 Ratings
    6% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Boolean keyword searches3.32 Ratings00 Ratings
    Filtering out noise/spam9.01 Ratings00 Ratings
    Sentiment analysis7.52 Ratings00 Ratings
    Broad channel coverage9.01 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Engage121 and Wildfire Interactive (Discontinued)
    Feature
    Engage121
    8.6
    3 Ratings
    5% above category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Content planning and scheduling8.73 Ratings00 Ratings
    Audience targeting8.01 Ratings00 Ratings
    Content optimization8.52 Ratings00 Ratings
    Workflow management9.13 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Engage121 and Wildfire Interactive (Discontinued)
    Feature
    Engage121
    9.0
    1 Ratings
    10% above category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Automated routing and prioritization9.01 Ratings00 Ratings
    Customer interaction histories9.01 Ratings00 Ratings
    Bulk actions9.01 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Engage121 and Wildfire Interactive (Discontinued)
    Feature
    Engage121
    7.9
    3 Ratings
    2% above category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing8.03 Ratings00 Ratings
    Paid media management8.01 Ratings00 Ratings
    Campaigns and promotions7.63 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Engage121 and Wildfire Interactive (Discontinued)
    Feature
    Engage121
    4.3
    3 Ratings
    64% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Twitter6.93 Ratings00 Ratings
    Facebook6.03 Ratings00 Ratings
    LinkedIn1.01 Ratings00 Ratings
    Google+5.83 Ratings00 Ratings
    YouTube2.01 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Engage121 and Wildfire Interactive (Discontinued)
    Feature
    Engage121
    6.8
    2 Ratings
    13% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Campaign success analytics6.52 Ratings00 Ratings
    Real-time tracking7.02 Ratings00 Ratings
    Competitor analysis7.02 Ratings00 Ratings
    Account management
    Comparison of Account management features of Engage121 and Wildfire Interactive (Discontinued)
    Feature
    Engage121
    8.8
    2 Ratings
    10% above category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Role-based user permissions & privileges8.52 Ratings00 Ratings
    Mobile access9.01 Ratings00 Ratings
    Best Alternatives
    Engage121Wildfire Interactive (Discontinued)
    Small Businesses
    Sendible
    Score7.2 out of 10
    PromoRepublic
    Score7.4 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Engage121Wildfire Interactive (Discontinued)
    Likelihood to Recommend
    6.1
    (3 ratings)
    2.0
    (4 ratings)
    Likelihood to Renew
    4.0
    (2 ratings)
    7.9
    (3 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.5
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.5
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.5
    (2 ratings)
    User Testimonials
    Engage121Wildfire Interactive (Discontinued)
    Likelihood to Recommend
    Engage121
    Who is using the platform? How many users might you have? How often would you be using the platform?
    Incentivized
    Read full review
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Pros
    Engage121
    • It does a good job of allowing for scheduling social media posts in advance.
    Incentivized
    Read full review
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Cons
    Engage121
    • Uploading images after you start a post
    • Analytics could be better
    Incentivized
    Read full review
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Likelihood to Renew
    Engage121
    We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
    Incentivized
    Read full review
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Usability
    Engage121
    No answers on this topic
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Reliability and Availability
    Engage121
    No answers on this topic
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Performance
    Engage121
    No answers on this topic
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Support Rating
    Engage121
    No answers on this topic
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Online Training
    Engage121
    No answers on this topic
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Implementation Rating
    Engage121
    No answers on this topic
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Alternatives Considered
    Engage121
    Manalto is a platform that's identical to E121. One good thing about Manalto is the uploading images function. You can upload them anytime in the posting process
    Incentivized
    Read full review
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Return on Investment
    Engage121
    • Scheduling posts ahead
    Incentivized
    Read full review
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    ScreenShots