Engage121 vs. Wildfire Interactive (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Engage121
Score 4.0 out of 10
N/A
Engage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.N/A
Wildfire Interactive (Discontinued)
Score 10.0 out of 10
N/A
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
Pricing
Engage121Wildfire Interactive (Discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Engage121Wildfire Interactive (Discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Engage121Wildfire Interactive (Discontinued)
Features
Engage121Wildfire Interactive (Discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Engage121
7.2
3 Ratings
6% below category average
Wildfire Interactive (Discontinued)
-
Ratings
Boolean keyword searches3.32 Ratings00 Ratings
Filtering out noise/spam9.01 Ratings00 Ratings
Sentiment analysis7.52 Ratings00 Ratings
Broad channel coverage9.01 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Engage121
8.6
3 Ratings
6% above category average
Wildfire Interactive (Discontinued)
-
Ratings
Content planning and scheduling8.73 Ratings00 Ratings
Audience targeting8.01 Ratings00 Ratings
Content optimization8.52 Ratings00 Ratings
Workflow management9.13 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Engage121
9.0
1 Ratings
11% above category average
Wildfire Interactive (Discontinued)
-
Ratings
Automated routing and prioritization9.01 Ratings00 Ratings
Customer interaction histories9.01 Ratings00 Ratings
Bulk actions9.01 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Engage121
7.9
3 Ratings
3% above category average
Wildfire Interactive (Discontinued)
-
Ratings
Lead generation8.01 Ratings00 Ratings
Content marketing8.03 Ratings00 Ratings
Paid media management8.01 Ratings00 Ratings
Campaigns and promotions7.63 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Engage121
4.3
3 Ratings
64% below category average
Wildfire Interactive (Discontinued)
-
Ratings
Twitter6.93 Ratings00 Ratings
Facebook6.03 Ratings00 Ratings
LinkedIn1.01 Ratings00 Ratings
Google+5.83 Ratings00 Ratings
YouTube2.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Engage121
6.8
2 Ratings
12% below category average
Wildfire Interactive (Discontinued)
-
Ratings
Campaign success analytics6.52 Ratings00 Ratings
Real-time tracking7.02 Ratings00 Ratings
Competitor analysis7.02 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Engage121
8.8
2 Ratings
10% above category average
Wildfire Interactive (Discontinued)
-
Ratings
Role-based user permissions & privileges8.52 Ratings00 Ratings
Mobile access9.01 Ratings00 Ratings
Best Alternatives
Engage121Wildfire Interactive (Discontinued)
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.9 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Sprout Social
Sprout Social
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Engage121Wildfire Interactive (Discontinued)
Likelihood to Recommend
6.1
(3 ratings)
2.0
(4 ratings)
Likelihood to Renew
4.0
(2 ratings)
7.9
(3 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
9.5
(2 ratings)
Online Training
-
(0 ratings)
8.5
(2 ratings)
Implementation Rating
-
(0 ratings)
8.5
(2 ratings)
User Testimonials
Engage121Wildfire Interactive (Discontinued)
Likelihood to Recommend
Engage121
Who is using the platform? How many users might you have? How often would you be using the platform?
Read full review
Discontinued Products
The transition to Google has been painful - key contacts are no longer available.
Read full review
Pros
Engage121
  • It does a good job of allowing for scheduling social media posts in advance.
Read full review
Discontinued Products
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
Read full review
Cons
Engage121
  • Uploading images after you start a post
  • Analytics could be better
Read full review
Discontinued Products
  • More customization - Would like to have the ability to edit more without coding.
Read full review
Likelihood to Renew
Engage121
We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
Read full review
Discontinued Products
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
Read full review
Usability
Engage121
No answers on this topic
Discontinued Products
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
Read full review
Reliability and Availability
Engage121
No answers on this topic
Discontinued Products
I have never been kicked out of Wildfire service. Always up and running.
Read full review
Performance
Engage121
No answers on this topic
Discontinued Products
Easy to perform tasks and quick to upload changes to your promotions.
Read full review
Support Rating
Engage121
No answers on this topic
Discontinued Products
Phone and email support were always available to us when we needed it.
Read full review
Online Training
Engage121
No answers on this topic
Discontinued Products
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Read full review
Implementation Rating
Engage121
No answers on this topic
Discontinued Products
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
Read full review
Alternatives Considered
Engage121
Manalto is a platform that's identical to E121. One good thing about Manalto is the uploading images function. You can upload them anytime in the posting process
Read full review
Discontinued Products
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
Read full review
Return on Investment
Engage121
  • Scheduling posts ahead
Read full review
Discontinued Products
  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
Read full review
ScreenShots