Ensemble Video is an online video platform that simplifies video management and delivers content any time, over a variety of networks.
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Agentforce Marketing
Score7.6 out of 10
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Marketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
I'm not sure where Ensemble Video would be less appropriate. We've found it to be very effective for our campus-specific use cases. However, the product is very customizable in how a campus could structure their Ensemble instance to match their organization, and how users may be managed.
I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Adapting to user needs. Ensemble Video seems to always be listening to their clients needs and suggestions by implementing effective features in every system update. Communication seems to always indicate that these features are driven by requests that their customers have made to improve the service.
Client Support - I have an IT/support background and have had to deal with many vendors and external support. Ensemble is easily the most responsive and effective vendor when it comes to support. When needing certain solutions, they have sent code that was in development and not officially released so I could achieve my goals with project videos. Support is always personal, prompt and effective.
Customization. New templates, video players, account management, and embed options have allowed us to use Ensemble Video in a much more personalized way. Early versions of the service had an "Ensemble feel" but color schemes and logos are now able to be changed for a better organization feel.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
User management. Some features are unique to the entire deployment (like authentication sources). It would be great if multiple authentication options could be used across different Ensemble institutions.
Upgrade processes. Though new versions of Ensemble Video are always better, the installation process is very manual and Ensemble Video must be involved directly. Not a weakness, but it would be nice to be able to perform our own upgrades/patches when needed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Ensemble Video has succeeded for us where other solutions have failed. It came along exactly when we needed it, for our organization. At the time, we were caught between the push and pull of several different solutions, uploading our videos with the expectation that users would take the time to download and play them, using popular public video streaming services with few settings and options, and forgoing videos altogether. Ensemble Video has taken our myriad needs and provided a platform that addresses all of them.
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ease of user contributed content. The videos that users upload to the system can either be automatically published or they can be reviewed by staff before being added to websites and courses. Instead of all these videos living on different sites (YouTube, Vimeo, etc.) we now have a centralized location that we have control over.
LMS Integration - A year ago YouTube changed their policy to not allow direct recording from webcams. This essentially broke the Blackboard Video Everywhere tool that allowed our instructors to post quick comments in class discussions and content areas. While they need to be pre-recorded, the Ensemble Building Block allows our instructors and students to once again upload and post videos, all from directly within the Blackboard content editor.
Flexibility - With the ease of creating user accounts and video libraries, Ensemble Video has become the go to option for Erikson courses, professional development content and project videos. Different departments can have their own account and have control over their libraries without the worry of them viewing or editing other institute content.
Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
