Ensighten Pulse is a customer data platform from Ensighten offering multi-channel data collection and the ability to create robust, "360-degree view" customer profiles.
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Hull CDP (discontinued)
Score4.7 out of 10
Small Businesses (1-50 employees)
Hull CDP was a real-time rule and action engine that provided SaaS and Ecommerce businesses with more control over their customer data. Hull was acquired by MessageBird in April, 2021, and is no longer available.
Ensighten Pulse is particularly well suited to the type of work Ovative/group does in the marketing attribution space, but is also very well suited to drive the data collection efforts for personalization on-site as well. Pulse is also extremely well suited in scenarios where a client may want to track individuals across many domains or touchpoints
Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle.
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Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Documentation - While Ensighten Pulse itself and the implementation process of the core components are documented rather well, the peripheral implementation steps, i.e. how to use this with a specific marketing platform, are not well documented. That said, the Ensighten support channels have been hugely beneficial in making these steps happen.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We identified over 20M impressions that should have been re-allocated due to frequency caps and have utilized our modeling to push more adaptive frequency caps by marketing message through our ad network.
We will pilot a program where we block 'saturated' users and those exhibiting 'bot-like' behavior through our ad networks to further improve our advertising effectiveness.
We do have a resource cost in maintaining a separate server and a systems developer to maintain our environment. Where I'd prefer to pay for a full SaaS application and utilize that resource in another area.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
