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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Entendo

    N/A
    Mid-Size Companies (51-1,000 employees)
    Entendo is a conversational business intelligence platform that turns plain-language questions into charts and numbers — without SQL, BI specialists, or weeks of setup. Built for Brazilian mid-market companies (50–300 employees), Entendo connects directly with XSLX/CSV to PostgreSQL, MySQL , SQL Server and Oracle databases — typically behind ERPs such as Totvs Protheus, SAP Business One, Bling, or Omie — and lets any decision-maker ask a question in natural language and get an answer in…

    $29

    per month per organization

    GoodData.AI

    Score8.8 out of 10
    N/AGoodData is an analytics platform used by organizations to deliver real-time, governed insights, embedded into products, customized for users, and integrated into any data environment.N/A
    Pricing
    EntendoGoodData.AI
    Editions & Modules
    Free
    $0
    one-time fee Up to 5 users 30 free queries CSV / Excel upload Agents: Chart, Table Exports (CSV, PDF, PNG)
    Starter
    $29
    per month Up to 15 users 80 queries / month SQL, Postgres, Sheets connection Basic Analytics Agent Dashboard Sharing
    Pro
    $69
    per month Up to 40 users 200 queries / month Prediction Agent (Forecast) Full Analytics Agent Prompt audit logs
    Business
    $149
    per month Up to 100 users 500 queries / month Execution priority Embedded Analytics Optional contract
    Enterprise
    tbd
    per month Custom Full control: your cloud, your rules, your data. Unlimited users SSO / SAML Custom SLA BYOK (bring your own AI key)
    No answers on this topic
    Offerings
    Pricing Offerings
    EntendoGoodData.AI
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsEntendo is priced per workspace, not per seat. A 40-person data team on the Pro plan pays the equivalent of ~$1.75 per user per month. Query quotas refer to natural-language questions asked to the AI agents. Traditional dashboard views, chart interactions, drill-downs, cross-filters, report sharing, and data exports (CSV, PDF, PNG) are unlimited on all plans, including Free. Plan capabilities scale as follows: - Free (R$0 / ~$0): 5 users, 30 queries/month. CSV and Excel file upload only. Includes Chart Agent and Table Agent. Exports in CSV, PDF, PNG. - Starter (R$149 / ~$29): 15 users, 80 queries/month. Adds database connectors (PostgreSQL, MySQL, SQL Server, Oracle, Google Sheets). Adds Basic Analytics Agent. Adds Dashboard Sharing. - Pro (R$349 / ~$69, most popular): 40 users, 200 queries/month. Adds Prediction Agent (time-series forecasting with ARIMA and Holt-Winters). Upgrades to Full Analytics Agent. Adds prompt audit logs for governance and compliance. - Business (R$749 / ~$149): 100 users, 500 queries/month. Adds query execution priority, Embedded Analytics (iframe/embed in third-party applications), and optional annual contract terms. - Enterprise (custom): Unlimited users, custom query quotas, on-premise or hybrid deployment, BYOK (Bring Your Own Key) for LLM providers including OpenAI, Anthropic, and Google Gemini, SSO, audit trails, LGPD compliance, and SLA. Note on currency: Entendo is a Brazilian product and billing is currently available in Brazilian Reais (BRL) only. USD prices shown in this listing are approximate conversions at R$5.00 per USD and are provided for reference. Actual billed amounts are R$149 (Starter), R$349 (Pro), and R$749 (Business) per month.
    More Pricing Information
    Community Pulse
    EntendoGoodData.AI
    Considered Both Products
    Sozo Data Ltda
    No answer on this topic
    GoodData.AI
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    90%
    Would buy again
    73 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    70 Answers
    Happy with the feature set
    No answers on this topic
    90%
    Happy with the feature set
    73 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    55 Answers
    Implementation went as expected
    No answers on this topic
    84%
    Implementation went as expected
    54 Answers
    Features
    EntendoGoodData.AI
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Entendo and GoodData.AI
    Feature
    Entendo
    -
    Ratings
    GoodData.AI
    8.1
    74 Ratings
    12% above category average
    Pixel Perfect reports00 Ratings8.055 Ratings
    Customizable dashboards00 Ratings8.974 Ratings
    Report Formatting Templates00 Ratings7.362 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Entendo and GoodData.AI
    Feature
    Entendo
    -
    Ratings
    GoodData.AI
    8.1
    74 Ratings
    4% above category average
    Drill-down analysis00 Ratings7.772 Ratings
    Formatting capabilities00 Ratings7.674 Ratings
    Report sharing and collaboration00 Ratings8.069 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Entendo and GoodData.AI
    Feature
    Entendo
    -
    Ratings
    GoodData.AI
    7.9
    69 Ratings
    2% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.067 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.656 Ratings
    Predictive Analytics00 Ratings6.540 Ratings
    Pattern Recognition and Data Mining00 Ratings9.620 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Entendo and GoodData.AI
    Feature
    Entendo
    -
    Ratings
    GoodData.AI
    8.0
    75 Ratings
    5% above category average
    Multi-User Support (named login)00 Ratings8.974 Ratings
    Role-Based Security Model00 Ratings8.666 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.072 Ratings
    Single Sign-On (SSO)00 Ratings6.546 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Entendo and GoodData.AI
    Feature
    Entendo
    -
    Ratings
    GoodData.AI
    8.3
    51 Ratings
    14% above category average
    REST API00 Ratings8.443 Ratings
    Javascript API00 Ratings8.339 Ratings
    iFrames00 Ratings8.340 Ratings
    Best Alternatives
    EntendoGoodData.AI
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    Cyfe
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    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Reveal
    Score10 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    Microsoft Power BI Embedded
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EntendoGoodData.AI
    Likelihood to Recommend
    -
    (0 ratings)
    9.2
    (102 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.9
    (19 ratings)
    Usability
    -
    (0 ratings)
    9.4
    (81 ratings)
    Availability
    -
    (0 ratings)
    8.8
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.8
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (11 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.0
    (4 ratings)
    Configurability
    -
    (0 ratings)
    7.7
    (2 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.0
    (13 ratings)
    Data Sources
    -
    (0 ratings)
    8.0
    (13 ratings)
    Ease of integration
    -
    (0 ratings)
    7.3
    (4 ratings)
    Product Scalability
    -
    (0 ratings)
    9.2
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.8
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    EntendoGoodData.AI
    Likelihood to Recommend
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    I think it works nicely for shops that want the analytical power and are ok to host their own infrastructure for the data and etl. For smaller operations with limited budgets but still high demand for analytical features the math may not work out.
    Incentivized
    Read full review
    Pros
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    • The source datasets are often complex, semi-structured and un-linked to key entities. With GoodData, all of these datasets are unified to serve as a central semantic data model layer, building into a galaxy schema with dimensions, bridge, and facts, which then forms the backbone that powers the [...] data intelligence cloud. Building insights and dashboards become a much easier task once the underlying data model is designed. GoodData enforces certain best practices as a BI tool, which must be adhered to get the true value of the raw data. For e.g. the source FDA dashboard may just show inspection data but the Site Profile dashboard built on GoodData goes beyond the standard information and shows more insight into site risk scores and can be drilled into details. There is blog written on this topic: [...].
    • GoodData provides a rich collection of visualization options that help us create compelling story-telling via dashboards. Being well-prepared for FDA inspections is essential for maintaining product quality, regulatory compliance, and avoiding serious business setbacks. FDA inspections are critical events that can shape a company’s market access and reputation. The FDA itself offers the FDA Data Dashboard, but it doesn’t make every document available. There is a blog written on this topic: [...].
    • Medical devices and technologies do not stop evolving after they receive regulatory approval. Once a product hits the market, it faces real-world usage, compliance challenges, and an array of regulatory scrutiny. Managing these postmarket dynamics is critical to a product’s long-term success and patient safety. However, many companies struggle to keep track of relevant events across a product’s markets, from adverse event reports to changing regulations. Postmarket Intelligence developed on GoodData platform enables us to solve that problem. It empowers MedTech companies to efficiently monitor, assess, and act on postmarket data—saving time, improving decision-making, and ensuring compliance with industry standards. Anyone who is used to trying to get the data they need from the various FDA, and other regulatory agency websites, knows that collecting, cleaning, and structuring that data takes hours. And that’s before any analysis can get done. We enable customers to free up time to focus only on the high-value analysis and subsequent recommendations to leadership, rather than wrangling the data.
    • The data pipeline refresh that is provided by GoodData Platform is also quite useful from data engineering perspective. The Automated Data Distribution v2 or commonly called as ADD refresh follows a set pattern of identifying the analytical data model through output stage which helps abstract the complex table definition to simpler views that can help with quick rebuild at the data warehouse level while loading the data into GoodData's ADS storage layer. The import first way of loading data into GoodData's cloud storage, followed by querying for any aggregations or metrics on the GoodData analyzer, makes this simple and fast.
    • GoodData's latest product i.e. Cloud also offers several good features like Analytics as Code which helps software engineering teams follow a code-first approach to analytics, where building insights, dashboards or even datasets can be done in YAML templates or serviced by REST APIs. This is particularly forward thinking in the modern technology stack and evolving industry requirements. These provide seamless integration options to front-end and backend code, embedded analytics with multiple choices from HTML to React based workloads. At [...], we are currently exploring most of these features while planning for a future migration from Platform to Cloud.
    Incentivized
    Read full review
    Cons
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    • Good Data is already have certain customizable options. However, having more flexibility in customizing reports and dashboards & control over the visual aspects would enhance the overall user experience.
    • To make Good Data even more powerful tool, improving the speed and responsiveness of the tool, especially during data-intensive tasks, would be a significantly helpful.
    • For new users, the interface can be made more user friendly which would promote easy navigation through features of tool.
    Incentivized
    Read full review
    Likelihood to Renew
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    Because gooddata really helps us in processing data to make reports or dashboards. So we are very satisfied when we use it. What we like is the flexible use of charts. We change at will the use of charts to display in reports or dashboards. Thank you Gooddata for helping companies like us who need flexibility in usage
    Incentivized
    Read full review
    Usability
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    From a customer perspective it is incredibly usable. We have more users building their own reports that would normally need custom work from our support team. The back end can be daunting when trying to configure things like new data elements or push changes to a report to all existing customers.
    Incentivized
    Read full review
    Reliability and Availability
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    We are approximately one month since go-live. There has been one short outage.
    Read full review
    Performance
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    I'm generally impressed with how fast it reflects so much data.
    Incentivized
    Read full review
    Support Rating
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    Support team has been highly responsive and helpful from our first initial deployment to present day. They engage and work with us. know when to escalate for more challenging problems. They also follow up. Overall have had a very good experience with support
    Incentivized
    Read full review
    In-Person Training
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    Petr was a rock star - patient, knowledgeable, clear and easy to work with.
    Read full review
    Online Training
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    GoodData implementation team was professional and courteous
    Read full review
    Implementation Rating
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    Implementations are hard and we had limited technical resources. We relied too heavily on GD care team. When we found technical gaps, they weren't simple to overcome
    Incentivized
    Read full review
    Alternatives Considered
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    GoodData comparing to other platform is very easy to use, customer support and on-boarding support. Set of features, speed of integration in our platform. Also great benefit for us was very competetive pricing.
    Incentivized
    Read full review
    Scalability
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    We never had any issues with scalability, other than being limited by workspaces
    Incentivized
    Read full review
    Return on Investment
    Sozo Data Ltda
    No answers on this topic
    GoodData.AI
    • I personally pushed our management to get GoodData implemented, and there on we have been making much more profits than we ever did!
    • Last month we made a decision using the platform and withing a short span of time our ROI gets 7X.
    • We also made a marketing spend of $100,000 every quater using the insights and metrics, and we are really happy with the returs.
    Incentivized
    Read full review
    ScreenShots

    Entendo Screenshots

    Screenshot of Entendo's landing page, which introduces the product's core promise: Ask. We  understand. Users type any business question in plain language and get the answer instantly — with charts, context, and reasoning — no SQL, no IT tickets, no waiting for the BI team.Screenshot of where users can upload a spreadsheet or CSV, connect their own SQL database (PostgreSQL, MySQL, SQL Server, Oracle), or sync tables from a cloud service like Google Sheets. File  upload is the recommended path for first-time users who want to evaluate the product on their own data before connecting production systems.Screenshot of where Entendo connects directly to existing production databases —   PostgreSQL, MySQL, SQL Server, and Oracle — using read-only credentials you control. The architecture is read-only by design with  four layers of SQL sanitization, so the AI agents can never write, update, or delete data.Screenshot of the conversational interface, which delivers analysis as a complete answer. In this view, the AI is responding about a pessimistic scenario: a revenue line chart on top, headline KPIs in the middle (current revenue, scenario impact, variation percentage), and a comparative bar chart at the bottom. Everything is generated live from the connected database.Screenshot of the Business Analytics Agent responding to a real question:   "show me an analysis of the actions being continuously taken to grow revenue by 30%." Instead of dumping a chart, the agent delivers a   structured diagnosis — overall picture, central problem, root-cause hypothesis, and concrete actions — grounded in the user's own data.Screenshot of an AI generated chart that can be pinned to a dashboard with a click. This example shows a wholesale operations dashboard with four views: weekly sales by day, top products by unit, critical stock   products, and inventory turnover ratio. Dashboards are shareable across the workspace, so the whole team sees the same numbers.

    GoodData.AI Screenshots

    Screenshot of Governed Analytics and AI, Built for ScaleScreenshot of Build and Scale Analytics with CodeScreenshot of Ground AI in Trusted Business ContextScreenshot of Automate Analytics with Assistants, Copilots, and AI WorkflowsScreenshot of Embed and Extend Analytics AnywhereScreenshot of Optimize Performance and Compute Cost