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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Entendo

    N/A
    Mid-Size Companies (51-1,000 employees)
    Entendo is a conversational business intelligence platform that turns plain-language questions into charts and numbers — without SQL, BI specialists, or weeks of setup. Built for Brazilian mid-market companies (50–300 employees), Entendo connects directly with XSLX/CSV to PostgreSQL, MySQL , SQL Server and Oracle databases — typically behind ERPs such as Totvs Protheus, SAP Business One, Bling, or Omie — and lets any decision-maker ask a question in natural language and get an answer in…

    $29

    per month per organization

    Zoho Analytics

    Score8.4 out of 10
    Small Businesses (1-50 employees)
    Zoho Analytics is a self-service BI and analytics platform that uncovers patterns, spots emerging trends, tracks business metrics, and detects anomalies. Designed for ease of use, it enables business users to create reports and dashboards independently, without relying on IT.

    $60

    per month 5 users

    Pricing
    EntendoZoho Analytics
    Editions & Modules
    Free
    $0
    one-time fee Up to 5 users 30 free queries CSV / Excel upload Agents: Chart, Table Exports (CSV, PDF, PNG)
    Starter
    $29
    per month Up to 15 users 80 queries / month SQL, Postgres, Sheets connection Basic Analytics Agent Dashboard Sharing
    Pro
    $69
    per month Up to 40 users 200 queries / month Prediction Agent (Forecast) Full Analytics Agent Prompt audit logs
    Business
    $149
    per month Up to 100 users 500 queries / month Execution priority Embedded Analytics Optional contract
    Enterprise
    tbd
    per month Custom Full control: your cloud, your rules, your data. Unlimited users SSO / SAML Custom SLA BYOK (bring your own AI key)
    Standard
    $60
    per month Starts at 5 Users
    Premium
    $145
    per month Starts at 15 Users
    Enterprise
    $575
    per month Starts at 50 Users
    Offerings
    Pricing Offerings
    EntendoZoho Analytics
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsEntendo is priced per workspace, not per seat. A 40-person data team on the Pro plan pays the equivalent of ~$1.75 per user per month. Query quotas refer to natural-language questions asked to the AI agents. Traditional dashboard views, chart interactions, drill-downs, cross-filters, report sharing, and data exports (CSV, PDF, PNG) are unlimited on all plans, including Free. Plan capabilities scale as follows: - Free (R$0 / ~$0): 5 users, 30 queries/month. CSV and Excel file upload only. Includes Chart Agent and Table Agent. Exports in CSV, PDF, PNG. - Starter (R$149 / ~$29): 15 users, 80 queries/month. Adds database connectors (PostgreSQL, MySQL, SQL Server, Oracle, Google Sheets). Adds Basic Analytics Agent. Adds Dashboard Sharing. - Pro (R$349 / ~$69, most popular): 40 users, 200 queries/month. Adds Prediction Agent (time-series forecasting with ARIMA and Holt-Winters). Upgrades to Full Analytics Agent. Adds prompt audit logs for governance and compliance. - Business (R$749 / ~$149): 100 users, 500 queries/month. Adds query execution priority, Embedded Analytics (iframe/embed in third-party applications), and optional annual contract terms. - Enterprise (custom): Unlimited users, custom query quotas, on-premise or hybrid deployment, BYOK (Bring Your Own Key) for LLM providers including OpenAI, Anthropic, and Google Gemini, SSO, audit trails, LGPD compliance, and SLA. Note on currency: Entendo is a Brazilian product and billing is currently available in Brazilian Reais (BRL) only. USD prices shown in this listing are approximate conversions at R$5.00 per USD and are provided for reference. Actual billed amounts are R$149 (Starter), R$349 (Pro), and R$749 (Business) per month.There is a 20% discount for all plans if subscribed yearly. Customers can buy add-on rows and users, in addition to the plans listed above.
    More Pricing Information
    Community Pulse
    EntendoZoho Analytics
    Considered Both Products
    Sozo Data Ltda
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    78 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    71 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    79 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    70 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    72 Answers
    Features
    EntendoZoho Analytics
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Entendo and Zoho Analytics
    Feature
    Entendo
    -
    Ratings
    Zoho Analytics
    8.6
    135 Ratings
    5% above category average
    Pixel Perfect reports00 Ratings8.8106 Ratings
    Customizable dashboards00 Ratings8.5135 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Entendo and Zoho Analytics
    Feature
    Entendo
    -
    Ratings
    Zoho Analytics
    8.1
    137 Ratings
    1% above category average
    Drill-down analysis00 Ratings8.0131 Ratings
    Formatting capabilities00 Ratings7.6136 Ratings
    Report sharing and collaboration00 Ratings8.6137 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Entendo and Zoho Analytics
    Feature
    Entendo
    -
    Ratings
    Zoho Analytics
    8.4
    129 Ratings
    2% above category average
    Publish to Web00 Ratings8.2108 Ratings
    Publish to PDF00 Ratings8.6127 Ratings
    Report Delivery Scheduling00 Ratings8.4112 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Entendo and Zoho Analytics
    Feature
    Entendo
    -
    Ratings
    Zoho Analytics
    8.0
    84 Ratings
    0% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.280 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.572 Ratings
    Predictive Analytics00 Ratings7.566 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Entendo and Zoho Analytics
    Feature
    Entendo
    -
    Ratings
    Zoho Analytics
    8.5
    129 Ratings
    0% above category average
    Multi-User Support (named login)00 Ratings8.6127 Ratings
    Role-Based Security Model00 Ratings8.972 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.5122 Ratings
    Report-Level Access Control00 Ratings8.030 Ratings
    Single Sign-On (SSO)00 Ratings8.574 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Entendo and Zoho Analytics
    Feature
    Entendo
    -
    Ratings
    Zoho Analytics
    6.4
    97 Ratings
    19% below category average
    Responsive Design for Web Access00 Ratings7.371 Ratings
    Mobile Application00 Ratings4.373 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings5.986 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Entendo and Zoho Analytics
    Feature
    Entendo
    -
    Ratings
    Zoho Analytics
    8.3
    65 Ratings
    7% above category average
    REST API00 Ratings8.161 Ratings
    iFrames00 Ratings8.553 Ratings
    Best Alternatives
    EntendoZoho Analytics
    Small Businesses
    Cyfe
    Score4 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EntendoZoho Analytics
    Likelihood to Recommend
    -
    (0 ratings)
    7.2
    (139 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.9
    (9 ratings)
    Usability
    -
    (0 ratings)
    7.8
    (83 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    5.4
    (18 ratings)
    Implementation Rating
    -
    (0 ratings)
    5.5
    (3 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    7.7
    (51 ratings)
    Data Sources
    -
    (0 ratings)
    8.8
    (51 ratings)
    Ease of integration
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.2
    (71 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    EntendoZoho Analytics
    Likelihood to Recommend
    Sozo Data Ltda
    No answers on this topic
    Zoho
    Zoho Analytics is the best way to consume data created by Zoho products . It's robust and quick build formula libraries and auto generated reports. A data source can be integrated and be ready for consumption within minutes. This gives a well developed baseline for organizing to develop advance analytics. It's mobile dashboards are very intuitive and useful for leaders who are on the move.
    Read full review
    Pros
    Sozo Data Ltda
    No answers on this topic
    Zoho
    • Zoho Analytics’ predictive analytics capabilities can help forecast future trends, allowing for proactive planning and risk management.
    • Performance Monitoring: We can track key performance indicators (KPIs) across departments, such as sales, marketing, finance, and HR. This aids in identifying bottlenecks and areas for improvement.
    • Decision making regarding resource allocation.
    Incentivized
    Read full review
    Cons
    Sozo Data Ltda
    No answers on this topic
    Zoho
    • I'm guessing it's out there somewhere but I really could have used a 'quick start guide' or guided start.
    • Once I figured it out, it makes sense how to make sure the right data is provided in order to make dashboards quite flexible--- but without examples, I found it quite a challenge
    • The initial organization of Analytics is NOT intuitive. Once in context, the organizational features make sense, but (at least initially) it would have been most useful if the organization of Analytics reports in Zoho Analytics had saved me a lot of time.
    Incentivized
    Read full review
    Likelihood to Renew
    Sozo Data Ltda
    No answers on this topic
    Zoho
    I'd give this an 11 if I could! As our business moves forward we hope to use Zoho Analytics more then we do now. Creating better reports and dashboards for our management team to evaluate the health of our business and to provide more insightful reports for our customers. The possibilities are endless with this tool
    Incentivized
    Read full review
    Usability
    Sozo Data Ltda
    No answers on this topic
    Zoho
    For an end user, Zoho Analytics is pretty easy to use and very easy to access the dashboard. Linking data from multiple sources is very convenient. Multiple people can work on preparing and publishing the dashboards simultaneously, which helps delegate tasks.
    Incentivized
    Read full review
    Reliability and Availability
    Sozo Data Ltda
    No answers on this topic
    Zoho
    ZOHO is a very reliable company/product. We never had any issues with downtime or inaccessibility to our data. Any type of maintenance that they had to perform was clearly communicated and never an issue. We use a lot of external hooks and we've never had any issues with getting ZOHO to communicate with any of those hooks.
    Incentivized
    Read full review
    Performance
    Sozo Data Ltda
    No answers on this topic
    Zoho
    ZOHO has obviously invested a lot of time effort and money in to creating a reliable infrastructure with high availability. We've never had any issues with performance and all of our data crunching small to large has always been well within reason. We have come to appreciate the performance of ZOHO and will continue to use it for all of our data needs.
    Incentivized
    Read full review
    Support Rating
    Sozo Data Ltda
    No answers on this topic
    Zoho
    The support team is honestly not that great. At times, it seems as if members of our own team know more about the product than the support team. They must not have a lot of training or the turnaround is quick
    Incentivized
    Read full review
    Implementation Rating
    Sozo Data Ltda
    No answers on this topic
    Zoho
    If your external data sources are previously organized and correlated (e.g.: in your datawarehouse or database) your implementation will be easier. Of cource some not previously predicted correlation would be necessary to be done during the implementation, but if your organization let it to be all done into Zoho Analytics, it will take more time from your team.
    Incentivized
    Read full review
    Alternatives Considered
    Sozo Data Ltda
    No answers on this topic
    Zoho
    Zoho Analytics has the best UI and user friendly to create reports and dashboard along with features like Zia Assistance that guide in creating reports and dashboard and also help in the forecasting of the data based on the past records.
    Read full review
    Scalability
    Sozo Data Ltda
    No answers on this topic
    Zoho
    As far as I know, Zoho Analytics has been able to fulfill every need we've had for it. Our reports have gotten better and more detailed with pretty much every new issue of our magazine. It just keeps getting better, and we keep feeding it more data to digest and present to us.
    Incentivized
    Read full review
    Return on Investment
    Sozo Data Ltda
    No answers on this topic
    Zoho
    • Analytics has been the foundation of my role. I manage 2000 accounts myself, so I need analytics to help me know whom to serve first.
    • Analytics provides a lot of visualization options that I need to serve my customers.
    • Analytics has excellent options for accountability with our training team to know where each account is in their customer journey.
    Incentivized
    Read full review
    ScreenShots

    Entendo Screenshots

    Screenshot of Entendo's landing page, which introduces the product's core promise: Ask. We  understand. Users type any business question in plain language and get the answer instantly — with charts, context, and reasoning — no SQL, no IT tickets, no waiting for the BI team.Screenshot of where users can upload a spreadsheet or CSV, connect their own SQL database (PostgreSQL, MySQL, SQL Server, Oracle), or sync tables from a cloud service like Google Sheets. File  upload is the recommended path for first-time users who want to evaluate the product on their own data before connecting production systems.Screenshot of where Entendo connects directly to existing production databases —   PostgreSQL, MySQL, SQL Server, and Oracle — using read-only credentials you control. The architecture is read-only by design with  four layers of SQL sanitization, so the AI agents can never write, update, or delete data.Screenshot of the conversational interface, which delivers analysis as a complete answer. In this view, the AI is responding about a pessimistic scenario: a revenue line chart on top, headline KPIs in the middle (current revenue, scenario impact, variation percentage), and a comparative bar chart at the bottom. Everything is generated live from the connected database.Screenshot of the Business Analytics Agent responding to a real question:   "show me an analysis of the actions being continuously taken to grow revenue by 30%." Instead of dumping a chart, the agent delivers a   structured diagnosis — overall picture, central problem, root-cause hypothesis, and concrete actions — grounded in the user's own data.Screenshot of an AI generated chart that can be pinned to a dashboard with a click. This example shows a wholesale operations dashboard with four views: weekly sales by day, top products by unit, critical stock   products, and inventory turnover ratio. Dashboards are shareable across the workspace, so the whole team sees the same numbers.

    Zoho Analytics Screenshots

    Screenshot of some of the available 500+ native integrations that unify data across a business for a holistic analysisScreenshot of the visual data pipeline builder used to create data flows with data stagesScreenshot of where to turn questions into insights with Ask Zia.Screenshot of an example of the actionable insights, powered by Zia insights's key driver analysis.Screenshot of Get instant, at-a-glance insights with dynamic dashboards.Screenshot of the interface to build and deploy ML models with the no-code AutoML platform