Item: Zoho Analytics
Rating: 9
Author: Jeb Brilliant

Overall Satisfaction with Zoho Analytics

Use Cases and Deployment Scope

We use Zoho Analytics to visualize our sales monthly for our five-time-a-year magazine. Someone uses the app to create beautiful charts and graphs for us to visualize the end-of-month results and plan for the future. We also have a report created regularly to show how we've done over the last few months. It is updated every month.

Pros and Cons

Pros

Analyzes the data we present to it.
Automatically crates' visually pleasing charts and graphs.
Handles complex information that give it and spits out reports our boss likes to see.

Cons

Customizing the graphs a little more would be helpful.
Sometimes the software glitches when we update spreadsheets.
Understanding how to perform some functions can be a bit challenging if this is the first time we're doing them.

Return on Investment

Zoho Analytics has dramatically impacted the time we spend creating reports. We probably save 20+ hours per month.
Due to the tight integration with the rest of the Zoho platform, we don't have to manually import data; it just shows up for us.
Having some of these reports in our pocket is great when the owner wants to see something, and we're not in the office. I love the mobile app and the ability to see reports on the phone.

Usability

I think Zoho Analytics is excellent for visualizing the data. I don't spend much time preparing the data or creating the charts, graphs, and reports, so I can't discuss that. I do know that our team spends a LOT less time working on the reports now than they used to. Zoho has saved them a great deal of time.

Scalability

As far as I know, Zoho Analytics has been able to fulfill every need we've had for it. Our reports have gotten better and more detailed with pretty much every new issue of our magazine. It just keeps getting better, and we keep feeding it more data to digest and present to us.

Alternatives Considered

Odoo, Google Analytics and TapClicks

Our team, which is just one decision-maker for this kind of thing, evaluated the different offerings and presented us with the options. I'm sure he considered more than the three above, but I remember him talking about those 3. He explained what he thought would be best and showed us a basic report from each of them. We went with Zoho because it is what he suggested.

Key Insights

Do you think Zoho Analytics delivers good value for the price?

Yes

Are you happy with Zoho Analytics's feature set?

Yes

Did Zoho Analytics live up to sales and marketing promises?

Yes

Did implementation of Zoho Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Zoho Analytics again?

Yes

Other Software Used

Odoo, Zoho CRM, QuickBooks Online

Likelihood to Recommend

I appreciate that Zoho Analytics is deeply integrated into the overall Zoho platform. We used to have to import all kinds of different information from different sources, and it was a huge pain to create some of our reports every single month. Since using Zoho Analytics, we have been able to get info like click-through rates or rejected emails directly fed into it. It has been a considerable time saver having that integration.

Zoho Analytics Feature Ratings

Comments

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Zoho Analytics saves us time and effort every month. WIN!

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