Zoho Analytics is a great product - Room to improve, but great bones.
Updated February 27, 2025

Zoho Analytics is a great product - Room to improve, but great bones.

Greg Rellaford | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Zoho Analytics

We use analytics for almost every department, but I specifically use it for the customer service department. We use the analytics to determine data points around how healthy our customers are and then use that analysis to decide which ones we need to focus on more. We use the product for all customers nationwide and have visibility for the entire company and team.

Pros

  • Analytics has a lot of customizable dashboard options.
  • Analytics can pull in many different kinds of data and allow you to work with it in your preferred way.
  • Analytics is integrated well with other Zoho systems.

Cons

  • Analytics doesn’t ever seem to pull completely accurate data from other Zoho systems.
  • Analytics can be slightly restrictive regarding access to the general user, preventing some of the fantastic analytics features.
  • Analytics has been the foundation of my role. I manage 2000 accounts myself, so I need analytics to help me know whom to serve first.
  • Analytics provides a lot of visualization options that I need to serve my customers.
  • Analytics has excellent options for accountability with our training team to know where each account is in their customer journey.
It’s a pretty good software. It’s a little clunky at times, and it seems to have some slow processing speeds and some lacking visuals of how it’s laid out, but I do think that its bones are pretty good. We do seem to have a lot of issues with data, not communicating super well from other programs into analytics, so we aren’t always able to rely on analytics data.
The product is extremely scalable. Its security background makes it extremely easy to control who has access. However, it also allows for analytics and data that anyone can see based on the access they need. As far as I can tell, analytics can take a lot of data and analyze it well.
Besides using analytics, we’ve used spreadsheets like Excel to observe data and play with it. That’s good, but it lacks many of the visualization, access, and security functions that analytics provides for our team. Zoe does a great job of scalability and is definitely much more functional than what we’ve done before.

Do you think Zoho Analytics delivers good value for the price?

Yes

Are you happy with Zoho Analytics's feature set?

Yes

Did Zoho Analytics live up to sales and marketing promises?

Yes

Did implementation of Zoho Analytics go as expected?

Yes

Would you buy Zoho Analytics again?

Yes

I've seen that for my personal use of analytics. It helps to be able to have access to lots of different dashboards that can pull in data from different Zoho platforms; at the same time, I’ve seen that it’s a little bit hard to build some of those dashboards without prior experience and that it can limit access to people that need to see analytics from time to time. I think the analytics work slightly better for smaller teams, but I'm not sure how well they would work for a large team.

Zoho Analytics Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
8.0
Customizable dashboards
8
6.0
Drill-down analysis
8
Formatting capabilities
6
Report sharing and collaboration
4
8.0
Publish to PDF
8
6.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
6
8.8
Multi-User Support (named login)
10
Role-Based Security Model
9
Multiple Access Permission Levels (Create, Read, Delete)
8
Report-Level Access Control
10
Single Sign-On (SSO)
7
8.0
Responsive Design for Web Access
8
8.0
REST API
10
iFrames
6

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