Data to dollar: Analytics with Powerful Features for Growing Businesses.
November 28, 2024

Data to dollar: Analytics with Powerful Features for Growing Businesses.

Piyush Sharma | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Zoho Analytics

Zoho Analytics, with its powerful data visualization, reporting, and analytics capabilities, addresses various business challenges that we face during the current economic time. Zoho Analytics enables integration across different data sources, allowing a unified view of business metrics. This helped us in decision-making. Zoho Analytics helped us transform raw data into actionable insights. This supports data-driven decision-making by providing real-time insights and historical trend analysis.

Pros

  • Zoho Analytics’ predictive analytics capabilities can help forecast future trends, allowing for proactive planning and risk management.
  • Performance Monitoring: We can track key performance indicators (KPIs) across departments, such as sales, marketing, finance, and HR. This aids in identifying bottlenecks and areas for improvement.
  • Decision making regarding resource allocation.

Cons

  • Limited Documentation and Examples: Creating custom formulas or using advanced functions can be challenging due to limited documentation.
  • Limited Customization Options: Zoho Analytics allows some degree of customization in dashboards.
  • Audit Logs: Currently, audit logs and user activity tracking are somewhat limited.
  • Zoho Analytics replaces multiple analytics or reporting tools.
  • Improved decision making speed.
  • Improved team productivity.
For data preparation tools and helping in monitoring KPI and taking decisions.
More advanced, real-time integrations may require custom API work, which could add complexity and cost.
Zoho has good reporting and analytical tools if they work on more API integration.

Do you think Zoho Analytics delivers good value for the price?

Yes

Are you happy with Zoho Analytics's feature set?

Yes

Did Zoho Analytics live up to sales and marketing promises?

Yes

Did implementation of Zoho Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Zoho Analytics again?

Yes

Well suited for Performance Tracking and Analysis, Marketing Campaign Performance Analysis, Financial Reporting and Budgeting, Less appropriate for the below scenarios: Real-Time Operational Monitoring, Highly Customized and Complex Data Visualizations, Data Governance, and Compliance-Critical Environments.

Zoho Analytics Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
9.0
Pixel Perfect reports
10
Customizable dashboards
8
8.7
Drill-down analysis
8
Formatting capabilities
8
Report sharing and collaboration
10
8.7
Publish to Web
9
Publish to PDF
9
Report Delivery Scheduling
8
9.3
Pre-built visualization formats (heatmaps, scatter plots etc.)
9
Location Analytics / Geographic Visualization
9
Predictive Analytics
10
9.2
Multi-User Support (named login)
10
Role-Based Security Model
9
Multiple Access Permission Levels (Create, Read, Delete)
8
Report-Level Access Control
9
Single Sign-On (SSO)
10
9.0
Responsive Design for Web Access
10
Mobile Application
8
Dashboard / Report / Visualization Interactivity on Mobile
9
9.0
REST API
9
iFrames
9

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