Epsilon PeopleCloud vs. LiveRamp

Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information

Incentivized

It is well suited if you are trying to track data and information across multiple platforms.

Incentivized

• Fairly intuitive if you have previous experience with high-end email tools.
• The training opportunities are good - they offer both online and/or live training.
• The support we receive is very good.
• The reporting feature is good - a lot of detailed information.

Incentivized

• Data onboarding
• Identity resolution
• Data management
• Audience segmentation
• Third-party data for audience targeting
• Hosting great ad tech and martech industry events

Incentivized

• The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
• Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
• It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
• Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.

Incentivized

• Privacy information could be included better.

Incentivized

While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

• Increased email production = more communication to customers.
• Better reporting = determine areas for improvement or scale up efforts.
• Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.

Incentivized

• Much better overall business view from improved analytics
• More actionable insights gained from cross platform analytics
• More holistic view of the user experience

Incentivized