Equifax Data-Driven Marketing vs. Attribution in Google Analytics

Products quality result sets when targeting for a specific demographic be it geographic regions, audience, markets, charting out new avenues for business expansion, new modes of marketing communication in addition to the traditional channels.

Incentivized

This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.

Incentivized

• Finding target markets
• Find target audience
• Find new geographical locations
• target Demographics

Incentivized

• Traffic Analytics
• Geo Analytics
• Campaign Analytics

Incentivized

• Sometimes working with large days sets can be cumbersome
• Intermittent performance issues
• Needs to be more scalable for a wide range of cloud service providers

Incentivized

• Actual customer service agents that can help and answer questions.
• Better explanation of each and every datapoint.
• More user-friendly interface and experience.

Incentivized

More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare.

Incentivized

Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good

Incentivized

• Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information
• The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value
• Optimahub provides low cost, easy to use data analytics and visualizations

Incentivized

• It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.

Incentivized