EveryoneSocial is a platform that connects employees and empowers them to authentically create and share content.
$24
per month
Later Social
Score 7.8 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Pricing
EveryoneSocial
Later Social
Editions & Modules
Teams
$24
per month per user
Enterprise
custom pricing
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Offerings
Pricing Offerings
EveryoneSocial
Later Social
Free Trial
No
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
33% discount available for annual subscription.
More Pricing Information
Community Pulse
EveryoneSocial
Later Social
Features
EveryoneSocial
Later Social
Publishing
Comparison of Publishing features of Product A and Product B
EveryoneSocial
-
Ratings
Later Social
8.8
2 Ratings
9% above category average
Content planning and scheduling
00 Ratings
10.02 Ratings
Content optimization
00 Ratings
8.42 Ratings
Workflow management
00 Ratings
8.02 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
EveryoneSocial
-
Ratings
Later Social
8.4
2 Ratings
1% above category average
Twitter
00 Ratings
7.02 Ratings
Facebook
00 Ratings
8.32 Ratings
LinkedIn
00 Ratings
7.62 Ratings
Instagram
00 Ratings
10.02 Ratings
Pinterest
00 Ratings
10.01 Ratings
YouTube
00 Ratings
7.82 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
EveryoneSocial
-
Ratings
Later Social
4.0
1 Ratings
63% below category average
Campaign success analytics
00 Ratings
4.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
It is our duty to distribute different content to our departments. It was hard to have control over every post on our different platforms. With EveryoneSocial, we have been able to even add social platforms where we did not have a presence before. With EveryoneSocial, we have had a better understanding of our target.
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Leaderboards: I think it's great to have one, it's a strong motivator, but to my knowledge, there's no room for customizations/separate leaderboards the way there is for the different content streams. Seems like a no-brainer that each content stream/group should have its own leaderboard. With one general leaderboard, I've seen it actually discourage people from participating, b/c they see Joe Smith with over a thousand shares, etc. and feel like they'll never catch up, so why bother. Separate, customized leaderboards would be a right direction for this product. This is really one of the only areas I think this tool is really lacking in.
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
I gave it this rating because it is easy to use, creates positive competition between employees about who can have the most impact on the brand, engages others in a way we have not yet been able to duplicate and is very simple.
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
I consider that EveryoneSocial stacks up against other platforms since it has more complete and useful tools that we can use to acquire better results in productivity and time management. As well, it has been a very user-friendly platform. It was a smooth transition that worked for the best of everyone.
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
