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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ezoic

    Score8 out of 10
    Small Businesses (1-50 employees)
    Ezoic gives independent publishers a fully-automated, scientific solution for improving income from advertising as well as improving user experience. Ezoic technology is a fully automated multivariate testing platform for webmasters who might not have the time or the ability to construct multivariate tests for their site. It is designed for content publishers to improve income from advertising by automatically testing ad placement and usability metrics (Ezoic is not for ecommerce or marketing…

    $0.20

    No Ad, all features

    Monetate

    Score8.3 out of 10
    N/AMonetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.N/A
    Pricing
    EzoicMonetate
    Editions & Modules
    Expert
    20% of Ad Revenue
    No Ad, all features
    Enterprise
    $499
    per Month (No Ad, all features)
    Personal
    Free
    No Ad, limited features
    Professional
    free
    Ad at Bottom of Page, all features
    No answers on this topic
    Offerings
    Pricing Offerings
    EzoicMonetate
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    EzoicMonetate
    Considered Both Products
    Ezoic Inc
    No answer on this topic
    Monetate
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    82%
    Would buy again
    32 Answers
    Delivers good value for the price
    No answers on this topic
    84%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    No answers on this topic
    87%
    Happy with the feature set
    34 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    75%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    No answers on this topic
    72%
    Implementation went as expected
    18 Answers
    Features
    EzoicMonetate
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Ezoic and Monetate
    Feature
    Ezoic
    10.0
    2 Ratings
    17% above category average
    Monetate
    -
    Ratings
    a/b experiment testing10.01 Ratings00 Ratings
    Multivariate testing10.01 Ratings00 Ratings
    Cross-browser testing10.01 Ratings00 Ratings
    Test significance10.01 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode10.01 Ratings00 Ratings
    Dynamic experiment activation10.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Ezoic and Monetate
    Feature
    Ezoic
    10.0
    2 Ratings
    15% above category average
    Monetate
    -
    Ratings
    Click analytics10.02 Ratings00 Ratings
    Experiments results dashboard10.01 Ratings00 Ratings
    Best Alternatives
    EzoicMonetate
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    No answers on this topic
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Dynamic Yield
    Score8.9 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Dynamic Yield
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EzoicMonetate
    Likelihood to Recommend
    10.0
    (2 ratings)
    5.4
    (117 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.2
    (24 ratings)
    Usability
    -
    (0 ratings)
    6.4
    (17 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (16 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (4 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.8
    (15 ratings)
    User Testimonials
    EzoicMonetate
    Likelihood to Recommend
    Ezoic Inc
    As I said earlier, Ezoic is PROACTIVE. The account managers reach out to me to recommend changes. They're incredibly responsive when I have a question. I get answers in hours, not days.
    Incentivized
    Read full review
    Monetate
    Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.
    Incentivized
    Read full review
    Pros
    Ezoic Inc
    No answers on this topic
    Monetate
    • Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
    • Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible.
    • The User Interface to develop new actions is not terrible.
    • Supports Single Sign On, which is the preferred method of managing users at my organization.
    Incentivized
    Read full review
    Cons
    Ezoic Inc
    No answers on this topic
    Monetate
    • We'd like to be able to use the Monetate resources to help us set up tests that require web dev (to get it out of our backlog), but they also have wait times similar to our internal ones. I realize resources are hard to come by, but this is an area we'd love to be able to utilize more if the turnaround were quicker.
    • IE is always a problem. I know it's not Monetate-specific though, and many tools struggle with IE.
    • We have a large percentage of our users who use IE, and I'd like to provide more experiences in IE without and additional hassle.
    Incentivized
    Read full review
    Likelihood to Renew
    Ezoic Inc
    No answers on this topic
    Monetate
    I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
    Read full review
    Usability
    Ezoic Inc
    No answers on this topic
    Monetate
    Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
    Read full review
    Support Rating
    Ezoic Inc
    No answers on this topic
    Monetate
    Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
    Read full review
    Implementation Rating
    Ezoic Inc
    No answers on this topic
    Monetate
    Monetate installs easily and sets up personalization with just a few clicks. We never used the recommendation engine but the multivariant testing was great.
    Incentivized
    Read full review
    Alternatives Considered
    Ezoic Inc
    Ezoic has proven more powerful than others in the space, adaptable to our needs and growing along with us as a publisher
    Incentivized
    Read full review
    Monetate
    At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
    Incentivized
    Read full review
    Return on Investment
    Ezoic Inc
    No answers on this topic
    Monetate
    • We are really starting to understand our audience and what they prefer on our website. One example is on our product display pages, we learned that our visitors convert about 35% more when content is laid out in one fashion versus another. Another example is our promotional banners perform better when it takes up the width of the page versus the margins pulled in more.
    • At first, Monetate was a negative ROI - we were paying for a service we weren't getting, and not understanding the full power of the program. With the new optimization firm however, we are now really able to churn out more tests, have a clean and direct test plan, and finally seeing tangible results.
    • As an aside, Monetate has helped us just save time and money on creating our promotional banners now so we don't have to get with our development team each time we want to put one up. Even without running a test, it has let us add content to our site when we need to (as we already have the experiments set up as we need it to and we can quickly duplicate it) without our developers getting in there to make those short-lived changes.
    Incentivized
    Read full review
    ScreenShots

    Ezoic Screenshots

    Product screenshotProduct screenshot